About this episode

Esther Stewart joins Scott Love to discuss building a client acquisition funnel for high-value clients without traditional marketing pitfalls.

Most professionals know they need more high-value clients. What they don't have is a system to bring them in predictably — without cold pitching, diluting their brand, or spending all their time on marketing instead of client work. Esther Stewart is a Business Growth Strategist and founder of Cottn Owl. A former Fortune 500 finance associate, she spent eight years inside billion-dollar institutions training 7 and 8-figure executives in white-glove sales, client retention, and institutional-grade growth strategy. After leaving a multiple six-figure corporate career in 2023, Esther built two multi-five-figure per month businesses using one offer, one sales system, and disciplined infrastructure. Her philosophy: premium clients don't buy hype — they buy certainty. In this episode, Esther joins Scott Love to break down exactly how professional services providers can build a client acquisition funnel that works — simply, intentionally, and at a premium level. You'll learn: What a funnel actually is — and why most professionals massively overcomplicate it How the price of your offer determines the length and structure of your funnel Why the only thing you need to sell first is a…

People in this episode

Host: Scott Love

Guest: Esther Stewart

Topics covered

• client acquisition
• business growth
• sales strategy
• high-value clients
• marketing
• professional services

Keywords

• client acquisition funnel
• high-value clients
• business growth strategy
• sales system
• professional services
• marketing
• client retention

Mentioned in this episode

Organizations: Cottn Owl, Fortune 500

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