About this episode

Michael Dargie interviews Shawn Soole about the evolution of the hospitality industry and the importance of building sustainable business practices.

"I help people stop working in their business and start working on their business." In this episode, Michael Dargie chats with hospitality veteran and industry provocateur Shawn Soole . With a career spanning nearly three decades, Shawn has seen—and done—it all. From washing dishes at 13 in Australia to building bar programs, authoring books, consulting internationally, and running a podcast, his journey is nothing short of relentless. And that's exactly how he likes it. This episode is sponsored by my new book BRANDJITSU , helping you find, shape, and share your story with the world. Their conversation runs fast and loose through the evolution of the hospitality industry, the challenge of keeping pace with rapid change, and the mental health cost of working in an often-glamourised but demanding business. Shawn shares how he helps entrepreneurs stop "running around like a chicken with their head cut off," and shift toward building processes and systems that actually serve their vision. He also opens up about getting sober, the identity crisis that followed, and how he's reshaped his life and business in the years since. His no-BS honesty about addiction in the service industry…

Sponsors

BRANDJITSU

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