About this episode

Francine discusses her journey in creating the Mulberry Tree App to connect consumers directly with local farms.

Francine is a farmer, mom of four, and co-founder of the Mulberry Tree App - a farm-to-fork platform that lets consumers buy ingredients directly from local farms, with no listing fees, no middleman, and no data selling. She and her husband built it from scratch, self-funded, while navigating mold illness, alpha-gal syndrome in their family, and a bunch of scammers! They launched the app in January 2025. We talk through how the app works, why convenience is the real barrier between consumers and local farms, and what it actually takes to build something like this without outside funding or corporate backing. Enjoy :) What we talk about: - How the Mulberry Tree App works - farm-to-fork recipes, local farmer discovery, 24/7 farmers market - Why they don't charge farmers listing or marketing fees - Facebook censorship of farm products during COVID and why it pushed them to build their own platform - The grassroots marketing approach: vendor events, merchandise, one-on-one outreach - Alpha-gal syndrome - what it is, how misinformation is hurting people, and why the app has 300+ alpha-gal-safe recipes - Mold illness, raising four kids on a farm, and the tribulations behind building…

More episodes of The Regenaissance Podcast

• My Herd Shares Got State Subpoenaed: Why This Threatens Local Food - Joel Hollingsworth | #118 · July 21, 2026 · 1h 27m
• Polyunsaturated Fats, Metabolic Health, and Fixing The American Food System - Ash Armstrong | #116 · June 17, 2026 · 1h 46m

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