#401 – How Alex Levin grew Regal 4x while ignoring what everyone else was doing

About this episode

Alex Levin discusses how he grew Regal's revenue 4x without increasing team size by challenging conventional growth strategies.

A story about refusing what the market expected—and a business that grew stronger for it. This episode is for sales-led SaaS founders wondering why adding more people keeps making growth harder, not easier. When I last spoke with Alex Levin in 2022 , Regal was already scaling. Since then, revenue has grown 4x—with the exact same team. Back in 2022, Regal was growing fast, and the team was expanding with it. Alex made a different call. He stopped hiring to solve problems—and started solving problems instead. Three and a half years later, the team is exactly the same size. The revenue isn't. He said no to entire customer segments. He stopped solving product gaps with people. He moved from $50K average contracts to over $150K—without adding a single person to make it happen. The result is a business approaching cash-flow break-even with most of its $83M still in the bank and revenue growing 50 to 100% a year. And this inspired me to invite Alex back to my podcast—three and a half years after our first conversation. We explore how questioning every default assumption about growth creates compounding advantage. Alex shares hard-won insights about the ego trap of hiring, the shift from…

People in this episode

Host: Ton Dobbe

Guest: Alex Levin

Topics covered

• SaaS growth
• sales strategy
• business scaling
• hiring practices
• revenue growth

Keywords

• SaaS
• growth
• revenue
• hiring
• business strategy
• sales-led

Mentioned in this episode

Organizations: Regal

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