How to Sell Out Your Q2 Offers (Steal My Sales Campaign Strategy)

How to Sell Out Your Q2 Offers (Steal My Sales Campaign Strategy)

From The Resonance Effect: The art and psychology behind words that sell by Chelsea Quint | The Business Whisperer

April 20, 2026 · 40 min · Season 4 · Episode 36

About this episode

Chelsea Quint shares her strategic approach to planning sales campaigns for Q2, emphasizing the importance of understanding customer needs and mapping content effectively.

EPISODE SUMMARY Most founders plan their sales campaigns backwards. They start with "what should I post?" and "should I do a webinar?" before they've made a single strategic decision that would actually make those questions easy to answer. This episode is the second installment in Chelsea's quarterly campaign planning series, and it goes deeper than Q1. You'll get the full process Chelsea uses with her own clients to map out a quarter of selling, from gathering data as both the artist and the strategist, to sequencing content across the buyer journey, to giving every platform a specific job so you stop second-guessing what goes where. If you've ever stared at a blank content calendar wondering what you're supposed to be talking about this month, this is the episode that fixes that. IN THIS EPISODE YOU'LL LEARN... Why starting your campaign planning with "what should I post" almost guarantees decision fatigue and scattered results How to think about your offer planning through two distinct lenses: you as the artist, and your ideal customer as your muse The three layers of data to gather from yourself before you map a single campaign Why knowing what's…

People in this episode

Host: Chelsea Quint

Topics covered

  • sales strategy
  • campaign planning
  • content marketing
  • buyer journey
  • data gathering

Keywords

  • sales campaign
  • content calendar
  • offer planning
  • decision fatigue
  • seasonally relevant

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