The Social Media Optional Business Owner's Guide to Instagram with KP of Jupiter Content Co.
About this episode
Chelsea Quint discusses social media strategies with KP of Jupiter Content Co., focusing on Instagram's role in business marketing.
EPISODE OVERVIEW This is the final episode of The Long Game series, and it's a fitting one. Chelsea brings in KP of Jupiter Content Co., an editorial content strategist, to close out the conversation with something most business owners resist thinking about: what actually happens to social media once you've committed to longer-form, higher-leverage marketing channels. This episode is for founders who are already questioning whether their relationship with social media is working for them or against them, and who want a more intentional framework for what stays, what shifts, and what their platforms actually need to do. If you've been treating Instagram like a content treadmill, this conversation offers a different way to think about it entirely. IN THIS EPISODE YOU'LL LEARN... Why social media stays at the top of most business owners' priority lists even when it's clearly not the highest-leverage use of their time The difference between editorial strategy and social media strategy, and why conflating them keeps you stuck in reactive content mode What the "nine grid" approach to Instagram actually means, and how to use it as a static, always-working brand asset rather than a live…
People in this episode
Host: Chelsea Quint
Guest: KP
Topics covered
- social media strategy
- Instagram marketing
- content strategy
- business growth
- founder mindset
Keywords
- social media
- content strategy
- business owners
- marketing channels
- editorial strategy
- values-based content
Mentioned in this episode
Organizations: Jupiter Content Co.
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