How to Turn Podcast Interviews Into Your Next Wave of Clients with Natalie Koussa
About this episode
Chelsea Quint and Natalie Koussa discuss strategies for effectively using podcast guesting to grow an audience and acquire clients.
EPISODE OVERVIEW Chelsea is joined by podcast guesting strategist Natalie Koussa for a conversation about what it really looks like to use podcast guesting as a strategic, repeatable way to grow your audience and get clients. Together, they unpack why so many founders keep putting podcast guesting off, what actually makes it work beyond “just getting booked,” and how to turn borrowed audiences into real trust, leads, and sales. This episode is especially helpful for anyone who has tried podcast guesting before and didn’t see results, has been meaning to start but hasn’t followed through, or wants a more sustainable way to grow their audience without relying on constant content creation. IN THIS EPISODE YOU'LL LEARN... Why podcast guesting keeps getting pushed to the bottom of the to do list The difference between visibility and actually converting listeners into clients What “borrowing other people’s audiences” really means in practice Why podcast guesting builds trust faster than most other marketing channels How to think about podcast guesting as both a short term and long term strategy What makes a podcast pitch stand out and actually get accepted How to structure your…
People in this episode
Host: Chelsea Quint
Guest: Natalie Koussa
Topics covered
- podcast guesting
- audience growth
- client acquisition
- marketing strategy
- trust building
Keywords
- podcast guesting
- audience growth
- client acquisition
- marketing strategy
- trust building
- visibility
- sales
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