Consumer Insights - Can AI Reveal What Shoppers Really Want?
About this episode
The episode discusses how AI can bridge the consumer sentiment gap in retail by providing actionable insights from unfiltered data.
S5E13 Future of AI-Powered Consumer Insights with Trevor Sumner & Stan Sthanunathan In Season 5, Episode 13 of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden tackle one of retail’s biggest blind spots in consumer insights: the consumer sentiment gap. For decades, brands relied on surveys to understand shoppers. But what people say doesn’t always match what they do. Enter AI-powered shopper insights! Joining the conversation are Trevor Sumner (CEO of i-Genie AI) and Stan Sthanunathan (Executive Chairman of i-Genie AI, former EVP at Unilever and VP at Coca-Cola). Together, they reveal how billions of unfiltered signals — from searches, reviews, and social posts — can be transformed into real-time, actionable consumer insights that reshape retail decision-making. What You’ll Learn in This Episode: • Why traditional consumer surveys are breaking down • How AI and natural language processing uncover real customer behavior • The role of empathy vs sympathy in understanding consumers • How disruptor brands are reshaping competitive landscapes • Why augmented intelligence (AI + human insight) is the future of retail strategy and consumer insights Subscribe to the Retail…
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