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Pragmatic AI for Retail’s Frontline: Tokenless & On-Device
Jun 13, 2026
1h 00m 25s
Retail Trends 2026 - 8 Signals From The Lead Summit
May 29, 2026
49m 38s
Shaken, Not Stirred — and Maybe Non-Alcoholic: The Future of Beverages & Spirits
May 27, 2026
38m 11s
AI Agents Gone Rogue: The Cybersecurity Risks Retailers Are Ignoring in Agentic Commerce
Apr 24, 2026
57m 10s
Off-site Retail Media & CTV - Andrew Lipsman on Retail Media’s Next Frontier
Mar 27, 2026
58m 54s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/13/26 | ![]() Pragmatic AI for Retail’s Frontline: Tokenless & On-Device | BONUS S6E8 A Zebra ZONE 2026 recap on pragmatic AI, on-device AI, super apps, and giving store associates their day backRicardo Belmar just got back from Zebra Technologies’ ZONE 2026 conference in Nashville, where pragmatic AI was the main theme. In this special bonus episode of The Retail Razor Show, he and Casey Golden unpack what it all means for retail’s frontline workers. This is a story about pragmatic AI, the kind that gives store associates and warehouse teams their day back instead of promising the moon.The headline from ZONE 2026? Zebra is no longer telling a devices story. It’s telling a frontline platform story, anchored by on-device AI that runs with no cloud, no tokens, and no waiting. Ricardo brought back two exclusive interviews, with Zebra CTO Tom Bianculli and Mobile Computing chief James Poulton, plus a notebook full of stats, demos, and hallway conversations that deliver the full pragmatic AI story.We get into why frontline workers are drowning in 70 to 80 apps when they only use about a dozen, the super app built to fix it, real-time translation running live on a device, and why “tokenless” pragmatic AI became the word of the week. If you want to understand on-device AI and what it delivers for frontline workers, this episode is your shortcut.In This Episode, You'll Learn• Zebra’s three big software announcements: Nucleus, Workcloud IO, and Workcloud BI• The 80-apps problem and the super app designed to collapse it down to one experience• Why on-device AI, tokenless and at the edge, beats cloud round trips for frontline use cases• Real-time translation in any language, live on the device• Micro-learning, the “TikTok of learning,” and tackling 70 to 80% frontline turnover• Picture proof of delivery: how a second and a half scales into tens of millions of dollars• The octopus organization, and why intelligence belongs at the edge of the org• James Poulton on why large language models are overhyped for the enterpriseWhy it mattersWe’ve spent years on this show arguing that your associate experience is your customer experience. ZONE 2026 felt like the technology industry finally catching up to that idea, treating frontline workers as the most under-invested asset in retail and giving them on-device AI that augments rather than replaces. Pragmatic AI wins on the accumulation of small moments, and that is the thread we pull all episode long.Subscribe & FollowIf you enjoyed this episode, please leave us a 5‑star rating and review on Apple Podcasts, Spotify, or Goodpods. Subscribe on YouTube so you never miss an episode and check out the other shows in the Retail Razor Podcast Network: Retail Transformers, Blade to Greatness, and Data Blades.Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://go.retailrazor.com/utubeFeatured guestsTom Bianculli, Chief Technology Officer, Zebra Technologieshttps://www.linkedin.com/in/tom-bianculli-9053892/James Poulton, SVP & GM, Mobile Computing, Zebra Technologieshttps://www.linkedin.com/in/jamespoulton/Chapters00:00 Teaser01:01 Show intro02:12 What Zebra announced at ZONE 202604:00 The 80-apps problem and the super app06:53 Real-time translation on the device08:55 Tokenless, on-device AI explained11:46 Best moment: the octopus organization15:43 Interview: Tom Bianculli, CTO Zebra Technologies35:50 Recap: pragmatic AI and returning time to workers40:27 Interview: James Poulton, SVP & GM Mobile Computing53:21 Big takeaways from ZONE 202659:32 Show CloseMeet your hostsHelping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2026. Thinkers 360 has named him a Top 10 Thought Leader in Retail, a Top 25 Thought Leader in AGI and Careers, a Top 50 Thought Leader in Agentic AIand Management, and a Top 100 Thought Leader in Digital Transformation and Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformationand the Retail Cloud Alliance. He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft.Casey Golden, is the North America Leader for Retail & Consumer Goods at CI&T, and CEO of Luxlock. She is a RETHINK Retail Top Retail Expert from 2023 - 2026, and Retail Cloud Alliance advisory council member. After a career on the fashion and supply chain technology side of the business, Casey is obsessed with the customer relationship between the brand and the consumer and is slaying franken-stacks and building retail tech! MusicIncludes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno. | 1h 00m 25s | ||||||
| 5/29/26 | ![]() Retail Trends 2026 - 8 Signals From The Lead Summit✨ | retail trendsAI-assisted shopping+5 | Casey Golden | AnthropologieTalbots+4 | — | retail trendsAI+7 | — | 49m 38s | |
| 5/27/26 | ![]() Shaken, Not Stirred — and Maybe Non-Alcoholic: The Future of Beverages & Spirits✨ | mindful drinkingGen Z drinking culture+4 | Casey GoldenAllison Varone | AperolCampari+6 | Italy | Gen Zmindful drinking+5 | — | 38m 11s | |
| 4/24/26 | ![]() AI Agents Gone Rogue: The Cybersecurity Risks Retailers Are Ignoring in Agentic Commerce✨ | AI agentscybersecurity+4 | Dr. Aaron Estes | Binary DefenseLockheed Martin | — | AI shopping agentcybercriminals+4 | — | 57m 10s | |
| 3/27/26 | ![]() Off-site Retail Media & CTV - Andrew Lipsman on Retail Media’s Next Frontier✨ | retail mediaconnected TV+4 | Andrew Lipsman | AmazonWalmart+1 | — | retail mediaconnected TV+5 | — | 58m 54s | |
| 3/10/26 | ![]() What Agentic Commerce & Agentic AI Mean for Retailers Right Now✨ | agentic commerceagentic AI+3 | Mike Edmonds | PayPalWhat Agentic Commerce & Agentic AI Mean for Retailers Right Now | — | agentic commerceagentic AI+5 | — | 49m 35s | |
| 2/24/26 | ![]() Retail Growth Strategy in a K-Shaped Economy — Dr. Rebecca Homkes Breaks It Down✨ | retail growth strategyeconomic outlook+4 | Dr. Rebecca Homkes | London Business SchoolDuke+1 | — | retail strategyeconomic realities+5 | — | 52m 30s | |
| 1/31/26 | ![]() Retail Media 2026 - DSP Shifts, Agentic Commerce & Brand Strategy✨ | retail mediaDSP shifts+5 | Jeff Cohen | SkaiStratably+1 | — | retail mediadigital ad spend+7 | — | 49m 17s | |
| 1/23/26 | ![]() The New Era of Agentic Commerce and Retail Media Begins!✨ | Agentic CommerceRetail Media+4 | Casey Golden | Apple PodcastsSpotify+5 | — | Agentic CommerceRetail Media+7 | — | 5m 44s | |
| 12/31/25 | ![]() Future of Retail Unveiled - From AI Insights to Consumer Joy!✨ | AI in retailconsumer behavior+5 | Alicia Esposito | Future CommerceRetail Razor Podcast Network+2 | — | AIconsumer shifts+8 | — | 56m 51s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 12/15/25 | ![]() Consumer Insights - Can AI Reveal What Shoppers Really Want?✨ | AI in retailconsumer insights+4 | Trevor SumnerStan Sthanunathan | i-Genie AIUnilever+1 | — | AIconsumer insights+5 | — | 59m 15s | |
| 11/28/25 | ![]() Agentic AI for Retail Merchandising: Transforming Buying & Planning✨ | AI in retailmerchandising+4 | Noah HerschmanJeff Fish | Intelo.aiAmazon+3 | — | agentic AIretail merchandising+5 | — | 43m 16s | |
| 11/10/25 | ![]() Resale and Circular Fashion - ThredUp’s 2025 Holiday Shopping Report✨ | resale fashionholiday shopping+3 | Alon Rotem | ThredUp | — | resaleThredUp+3 | — | 1h 00m 41s | |
| 10/29/25 | ![]() BONUS Sharpening Retail Strategies | AI, Customer Experience, Retail Media, and Employee Impact | BONUS - The Retail Razor: Data Blades Season 2 Trailer Data Blades Returns: AI, CX, and Retail Media for Executive Leaders Welcome to a special cross-release of the Season 2 trailer for The Retail Razor: Data Blades—the podcast that slices through complex retail research to deliver sharp, actionable insights and retail strategies for executive leaders in the AI era. In Season 1, we cut through the clutter with data-backed insights to identify strategies for: - Inflation’s uneven impact across age groups—where seniors felt the pinch more than younger shoppers. - Shifting shopping habits—like 74% of consumers using lists to control spending. - The power of values in loyalty—with 77% of consumers saying brand values matter more than discounts. - Self-checkout and employee experience—where well-informed store teams drove a 27% increase in average spend. Now in Season 2, we’re going deeper. Hosts Ricardo Belmar, RETHINK Retail Top Retail Expert & NRF 2025 Retail Voice, and Casey Golden, RETHINK Retail Top Retail Expert, preview what’s ahead: - Exclusive insights from TruRating and top retail analysts to hone your data-driven retail strategies. - A focus on three pillars: Customer Experience, Retail Media, and Employee Experience. - How AI is reshaping retail strategy—from predictive personalization to AI-powered workforce tools. - Revisiting themes of trust, transparency, and loyalty with fresh data and new perspectives. If you're a VP, CMO, COO, or CEO in retail looking to make smarter, data-driven decisions for AI-first retail strategies, this is your podcast. Subscribe now in your favorite podcast player and stay ahead of the curve with insights that drive conversion, loyalty, and operational excellence. New episodes drop starting tomorrow! 👉 Stay Sharp. Be Data-Driven. Harness AI. Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/ Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://go.retailrazor.com/utube About your hosts:: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail & AGI, a Top 50 Management, Transformation, & Careers, and a Top 100 Digital Transformation & Agentic AI Thought Leader. Plus a Top Digital Voice for 2024 and 2025. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and a Retail Cloud Allianceadvisory council member. Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T. Includes music provided by imunobeats.com, featuring Tech Lore from the album Beat Hype, written by Heston Mimms, published by Imuno. | 3m 47s | ||||||
| 10/27/25 | ![]() BONUS Sharpen Your Leadership Blade | Insights for the AI Era | BONUS - The Retail Razor: Blade to Greatness Season 2 Trailer Retail Executive Leadership & Coaching Insights for the AI Era Welcome to a special cross-release of the Season 2 trailer for Blade to Greatness — the podcast where retail leaders sharpen their edge. Hosted by Ricardo Belmar & Casey Golden, this series explores the essential skills & qualities every retail executive needs to lead boldly, stay sharp, & stay human in the AI era. In Season 1, we uncovered the fundamentals of great leadership: - how intrinsic motivation and autonomy unlock innovation - why positivity is fuel, not fluff - rethinking hiring, career development, & investing in people Season 2 takes it further with new retail executives & coaching experts — to share actionable insights on: - Building resilient & adaptable leadership cultures - Leading through disruption & transformation in the AI era - Practical coaching strategies for executives & C-suite leaders If you’re a retail leader, this season will help you sharpen your leadership blade & lead with clarity. Subscribe to The Retail Razor: Blade to Greatness show in your favorite podcast player! New episodes drop starting tomorrow! 👉 Stay Sharp. Lead Boldly. Stay Human. Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/ Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://go.retailrazor.com/utube About your hosts:: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail & AGI, a Top 50 Management, Transformation, & Careers, and a Top 100 Digital Transformation & Agentic AI Thought Leader. Plus a Top Digital Voice for 2024 and 2025. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and a Retail Cloud Allianceadvisory council member. Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T. Includes music provided by imunobeats.com, featuring Swag, Tag and Brag from the album Beat Hype, written by Hestron Mimms, published by Imuno. | 3m 29s | ||||||
| 10/21/25 | ![]() AI-Powered Store Teams: How Microsoft & SYNQ Are Transforming Retail Frontlines | S5E10 From Task Overload to Customer Focus: AI Solutions for Retail Associates Retailers are asking store associates to do more with less—shorter staffing, longer task lists, and higher customer expectations. In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore how AI is reshaping frontline retail teams from overwhelmed to empowered. Joining the conversation are: • Jeff Strasser, General Manager of AI Business Solutions for Retail & Consumer Goods at Microsoft • Nolan Wheeler, CEO & Founder of SYNQ Technologies Together, they dive into: • The biggest challenges facing frontline store associates today: task overload, reduced staffing, and customer service trade-offs • How AI can automate and simplify corporate task lists, freeing up time for customer engagement • Why voice-first, hands-free AI is a breakthrough for associates, with SYNQ’s solution connecting two-way radios to Azure OpenAI for instant answers in the aisle • The importance of integration and governance when deploying AI at scale in retail operations • Real-world examples of AI reducing friction, improving training, and accelerating onboarding • How to measure success with the right KPIs: time-to-answer, customer satisfaction, and associate productivity • What’s next for AI in retail over the next 24 months—and how retailers can prepare their teams today This isn’t about replacing people—it’s about augmenting store teams with AI-powered tools that make their jobs easier, improve morale, and elevate the customer experience. If you’re a retail leader, innovator, or operator, this episode is packed with insights on how to start small, scale fast, and empower your frontline workforce with AI. Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/ Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube About our Guests Nolan Wheeler – CEO & Founder, SYNQ Technologies Nolan Wheeler founded SYNQ in 2015 after a successful multi-decade career in retail. With experience in asset protection, store operations, and store transformation, Nolan founded SYNQ with a vision for transforming how retailers think about operations and merchandizing. Nolan lives in Victoria, BC with his young family, spending as much of his time on the water as possible. Retail Clinic on YouTube: https://www.youtube.com/@RetailClinic SYNQ Technologies - www.synqtech.com Jeff Strasser – GM, AI Business Solutions for Retail & Consumer Goods, Microsoft. Jeff oversees Microsoft’s AI Business Solutions portfolio for the US Retail & Consumer Goods enterprise customer segment. Jeffrey’s organization supports clients’ business priorities to grow revenue, optimize costs and deliver customer and employee satisfaction through AI led solutions. Recently, Jeffrey has been leading discussions on the application of generative AI to improve the efficiency of work and operations, accelerate decision-making, and support client leadership with strategies to build an AI first culture and deliver on business impacting solutions. Microsoft Cloud for Retail - https://www.microsoft.com/en-us/industry/retail/microsoft-cloud-for-retail Chapters: 00:00 Previews 00:54 Show Intro 04:27 Welcome Jeff Strasser & Nolan Wheeler 07:29 Challenges Faced by Frontline Store Teams 14:14 AI Solutions for Retail Operations 19:59 Voice AI and Real-World Applications 25:34 Data-Driven Retail Insights 30:55 The Power of Voice Agents in Retail 32:05 Integrating IoT and Voice for Seamless Operations 34:22 Building Effective AI Agents 38:21 Starting with AI: Metrics and ROI 41:18 Overcoming Barriers to AI Adoption 4 7:24 Future Capabilities and Getting Started 54:01 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail, & AGI Thought Leader, a Top 50 Management, Transformation, & Careers Thought Leader, a Top 100 Digital Transformation & Agentic AI Thought Leader, plus a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformation, and the Retail Cloud Alliance. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and a Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T. Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno. | 55m 06s | ||||||
| 9/30/25 | ![]() We Are RetailROI Champions: Celebrating Retail’s Impact on Children in Need | S5E9 Retail's Best Kept Secret: Discover How RetailROI Transforms Children's Futures In this special replay episode of The Retail Razor Show, we shine a spotlight on the incredible work of the Retail Orphan Initiative (RetailROI)—a nonprofit transforming lives of orphans and foster children through the power of the retail industry. With a fresh introduction for 2025, hosts Ricardo Belmar and Casey Golden revisit a heartfelt conversation with Greg Buzek, President of RetailROI, Vicki Cantrell, board member and retail legend, and Jeff Roster, former Gartner & IHL analyst and top retail expert, as they share the origin story, mission, and global impact of this powerful retail charity. Learn how RetailROI’s Super Saturday event at NRF has become the most meaningful gathering of the year, where retailers, tech vendors, and solution providers come together to help fund clean water, education, and life skills training for thousands of children worldwide. Hear inspiring stories of transformation, including previous keynote speaker Darryl McDaniels of Run DMC, and discover how just showing up at Super Saturday can help change lives. Whether you're a retailer planning for NRF, a technology supplier and potential sponsor, or simply passionate about retail’s role in social responsibility, this episode will move you to action. Join us in celebrating RetailROI’s rich history and accomplishments and learn how you too can become a RetailROI Champion. 👉 Learn more and register for Super Saturday at NRF 2026 at http://retailroi.org/super-saturday 🎧 Subscribe, rate, and review on Apple Podcasts, Spotify, or Goodpods to help us amplify this message of hope and impact! Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube About our Guests Greg Buzek, President, IHL Group & President, RetailROI https://www.linkedin.com/in/gregbuzek/ Vicki Cantrell, CEO, Vendors in Partnership https://www.linkedin.com/in/vickicantrell/ Jeff Roster, Former Gartner & IHL analyst, top retail expert https://www.linkedin.com/in/jeff-roster-8828b8257/ Retail Orphan Initiative (RetailROI), https://www.retailroi.org The Purpose of the Retail Orphan Initiative (RetailROI) is to raise awareness and provide real solutions for the more than 400 million vulnerable children worldwide. RetailROI has 3 primary goals: Bring Awareness to the enormous needs of orphans worldwide Encourage companies (Retailers, Vendors, Manufacturers) to create programs internally for their companies to help with the need Raise Funds through to help “feet on the street” charities who are making a real difference 00:00 Previews 01:16 Show Intro 06:43 I am a RetailROI Champion 17:53 RetailROI Discussion 20:03 How RetailROI Began 23:08 How RetailROI Works 26:57 Accomplishments 36:44 The Trips 44:06 Getting involved 51:35 Finding Charities 55:47 A little goes a long way to make a difference 01:02:53 Fundraising 01:06:08 More Great Work 01:13:32 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and was most recently the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno. | 1h 18m 40s | ||||||
| 8/26/25 | ![]() Amazon Prime Day Hidden Truths with Meghan Barden | S5:E8 Prime Day Unveiled: Trends, Sales, and What Lies Ahead for Retail Amazon Prime Day 2025 may be over, but its ripple effects are just beginning. In this episode, hosts Ricardo Belmar and Casey Golden sit down with Meghan Barden, Director of Global Retail Media at Rithum, to unpack the surprising data and shopper behaviors that emerged — and what they mean for retail and ecommerce leaders heading into the holiday shopping season. You’ll discover: • 📊 Prime Day outcomes that matter — from sales spikes to category standouts, and how they compare to past years • 🛍 Why the timing right after July 4th may have shifted discretionary spending patterns • 💡 Meghan’s expert take on how retailers can turn Prime Day insights into Q4 wins • 🔮 The strategic moves brands should make now to capture Black Friday, Cyber Monday, and beyond Whether you’re a retail strategist, ecommerce operator, or simply fascinated by the biggest shopping events of the year, this conversation delivers actionable insights to help you outpace the competition. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube About our Guest Meghan Barden - https://www.linkedin.com/in/meghan-barden/ Rithum - https://www.rithum.com Meghan Barden is an accomplished retail media strategist with over 20 years of experience in marketing and client services in both retailer, brand and agency environments. Currently serving as the Director of Global Retail Media at Rithum, she leads the company's efforts in helping brands and retailers leverage first-party data to create personalized and impactful retail media campaigns. Her expertise spans various facets of retail media, including strategy development, media planning, and campaign optimization. For more Amazon Prime Day analysis by Rithum, access the full report → https://explore.rithum.com/prime-day-guide-cont/prime-day-lessons-for-peak-shopping-season 00:00 Previews 01:01 Show Intro 10:09 Welcome Meghan Barden 10:17 Overview of Prime Day and Rithum's Role 12:20 Prime Day Anomalies and Trends 16:15 Generational Shopping Behaviors 19:20 Impact of Gen Z on Retail Strategies 24:54 AI and Authenticity in Retail 31:51 Preparing for Future Retail Events 37:59 Final Thoughts 39:11 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno. | 40m 23s | ||||||
| 8/13/25 | ![]() The AI-First Future of Retail - Inside RetailClub with Krystina Gustafson | S5:E7 Unplugged and Unscripted: Retail Club's AI-First Event Revolution w/ Krystina Gustafson What happens when you blend cutting-edge innovation, authentic community, and the brightest minds in retail? You get RetailClub—the AI-first retail event redefining how industry leaders connect, collaborate, and shape the future. In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden sit down with Krystina Gustafson, co-founder and Chief Content Officer at Retail Club and one of the visionary forces behind RetailClub. Krystina shares the inspiration behind this exclusive retail conference, how it fosters meaningful connections among AI changemakers, and why RetailClub is more than just another event—it’s a movement. 💡 What You’ll Learn: + Why RetailClub is unlike any other retail event you’ve attended + How the power of retail community is driving innovation and collaboration + The role of AI in retail and how it’s shaping the conversations at RetailClub + Behind-the-scenes insights from Krystina on curating impactful content and experiences Whether you’re a retail executive, tech innovator, or curious observer of industry trends, this episode delivers a front-row seat to the future of AI in retail! Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube About our Guest Krystina Gustafson, co-founder & Chief Content Officer, RetailClub - https://www.linkedin.com/in/krystina-gustafson-908a5a14/ Register for RetailClub’s AI Deep Dive Retreat - https://www.retailclub.com Krystina is a co-founder and the chief content officer at RetailClub, a new retreats business from the founders of Shoptalk. RetailClub is building retail’s first AI-native community, bringing together 500 AI champions and changemakers for their inaugural AI Deepdive Retreat, taking place Sept 14-17, 2025 in Huntington Beach, CA. Prior to RetailClub, she was the senior vice president of content at Shoptalk and Groceryshop, the leading conferences in the retail, grocery and consumer packaged goods industries. She led the team that shaped the retail and ecommerce industry narratives across its four annual events – Shoptalk, Shoptalk Europe, Shoptalk Fall and Groceryshop – including agenda development and speaker selection. Krystina joined Shoptalk in 2017, after spending four years as a retail reporter and content editor at CNBC.com. Prior to CNBC, Krystina was a web editor at Women's Wear Daily, the trade publication for the fashion industry.She has interviewed prominent business figures from retail and beyond, including the CEOs of Target, Sam’s Club, The Honest Company and Warby Parker, Dreamworks co-founder Jeffrey Katzenberg, and “Shark Tank” shark Kevin O’Leary. 00:00 Previews 01:04 Show Intro 08:44 Welcome Krystina and the Importance of AI! 09:56 Introducing Retail Club and AI Deep Dive Retreat 12:03 Event Structure and Unique Approach 14:07 Challenges and Opportunities in AI Adoption 17:56 The Future of AI in Retail & Event Experiences 22:46 Data Readiness and Tech Maturity 27:04 Agentic AI's Impact on Retail Operations 36:36 Event Details and Future Thoughts 41:26 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno. | 42m 34s | ||||||
| 8/6/25 | ![]() How SHEIN is Rewriting Retail’s Marketplace Rulebook, with George Chang | S5:E6 SHEIN’s Marketplace Evolution - A Conversation with George Chang, GM & Head of SHEIN Marketplace In this episode, we explore how SHEIN is reengineering what marketplace success looks like in the U.S., how loyalty is evolving post-2020, and why SHEIN’s unique approach to seller partnerships and social commerce is creating a new kind of ecosystem—one built for discovery, agility, and growth. From leadership roles at Rakuten, Mirakl, and Newegg to his current post as GM of SHEIN Marketplace, George Chang’s career reads like a playbook for scaling commerce in the digital age. Now a key member of the senior leadership team at SHEIN, George joins Ricardo and Casey to talk about building a curated, invitation-only marketplace tailored for Gen Z and Millennial consumers—where fashion, beauty, and lifestyle collide. Tune in for a conversation that spans everything from globalization to the next frontier in customer acquisition. Learn how George’s energetic & visionary leadership style is driving change at SHEIN while reshaping U.S. retail one bold move at a time. Whether you’re a seller, a strategist, or just marketplace-curious, this one’s got something for you! Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube About our Guest George Chang, GM & Head of SHEIN Marketplace. https://www.linkedin.com/in/george-chang-usc/ SHEIN Marketplace: https://seller-us.shein.com/homepage Prospective Sellers: https://seller-us.shein.com/get-started-shein-marketplace To learn more about SHEIN: https://www.sheingroup.com/ George is an Ecommerce and Marketplace veteran with Senior leadership roles at Rakuten, Newegg, Sears, Mirakl, VTEX, Spreetail, and Cymax Group. He is currently part of the leadership team at SHEIN U.S. and is leading the 3rd Party Marketplace business at SHEIN. He has a unique 360 degree perspective on Ecommerce Marketplaces having operated, licensed, consulted and sold on multiple marketplaces. 00:00 Preview 01:10 Show Intro 05:40 Welcome George Chang, GM SHEIN Marketplace 06:59 What Sets Shein Apart 08:55 Shein's Marketplace Strategy 11:50 Customer and Seller Experience 16:58 Expanding Beyond Fashion 20:16 Evolving with the Customer 22:06 Diverse Seller Community 24:03 Understanding Gen Z and Millennials in E-commerce 26:49 The Rise of Social Commerce and Live Shopping 30:08 Driving Customer Loyalty through Engagement 33:06 Sustainability Initiatives and Mindful Purchasing 35:15 Future of Marketplaces and Hyper-Personalization 38:08 Final Thoughts 39:36 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno. | 40m 44s | ||||||
| 7/25/25 | ![]() Innovation & Sustainability Inside Naturepedic: A Conversation with Arin Schultz | S5:E5 Leading with Values: How Naturepedic Builds a Better Brand, with Arin Schultz What does it take to lead growth at the forefront of a movement for safer, healthier sleep? In this episode of The Retail Razor Show, we sit down with Arin Schultz, Chief Growth Officer at Naturepedic, a pioneering brand in certified organic mattresses and bedding. With over eleven years in the organic sleep industry, Arin shares how he’s helped Naturepedic expand its market share, launch innovative products, and build a trusted brand committed to health, sustainability, and safety. We talk about the evolution of the organic mattress category, how purpose-driven growth strategies translate to retail success, and the balancing act of leading multiple departments—sales, marketing, retail, R&D, and more. Whether you're in retail, health-conscious consumer products, or looking to build a values-based, mission-led brand, this episode delivers sharp insights from one of the industry’s most committed and capable leaders! Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube About our Guest Arin Schultz is Chief Growth Officer at Naturepedic, the leading organic mattress brand. As the lead on all Naturepedic marketing efforts, Arin develops and implements strategies that support the company’s business growth, customer retention, product innovation, consumer education initiatives and sustainability goals. Working for the certified organic, non-toxic mattress pioneer opened Arin’s eyes to the dangers of harmful chemicals and their pervasive presence in households across the globe. This knowledge has added a deeper purpose to his relentless push to help transform the brand’s vision into reality. A father of four and an empathetic listener, Arin’s success at Naturepedic is centered on his authentic understanding of the Naturepedic customer and his genuine desire to help families make the safest, healthiest sleep choices. 00:00 Preview 01:45 Show Intro 07:21 Arin Schultz, Chief Growth Officer, Naturepedic - The Mission 08:43 The Founding Story of Naturepedic 12:09 Challenges and Growth in the Mattress Industry 17:13 Retail Expansion and Customer Engagement 19:30 Product Innovation and Sustainability 23:10 Industry Environmental Impact and Continuous Product Improvement 35:20 Customer Experience and Meeting Their Needs 38:21 Replacing Your Mattress & Customer Service Excellence 43:20 Sourcing and Tariffs Impact 49:53 Embracing AI in Marketing and Operations 56:28 Advice for Growing a Values-Based Brand 59:23 Final Thoughts 01:00:38 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno. | 1h 01m 39s | ||||||
| 7/3/25 | ![]() Retail Women in Tech is Breaking Barriers with Shannon Flanagan | S5:E4 Empowering Women in Retail Tech: A New Era of Leadership In Season Five, Episode Four of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden engage in a captivating conversation with Shannon Flanagan, a seasoned retail leader and founder of Retail Women in Tech (RWIT). Shannon shares her journey from folding jeans at 18 to leading billion-dollar business transformations and emphasizes the importance of embracing change and innovation in retail. The episode underscores the critical role of diversity and inclusion in driving the industry forward, touching on the challenges and opportunities for women in tech and retail. Shannon discusses her vision for RWIT, a community aimed at fostering connections, mentorship, and leadership among women and allies in the retail tech space. With insights on change management, the impact of AI in retail, and the power of allyship, this episode offers valuable perspectives for retail professionals and tech enthusiasts alike. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube About our Guest Shannon Flanagan, founder of Retail Women in Tech, https://www.linkedin.com/in/shannon-e-flanagan/ - Retail Women in Tech, https://retailwomenintech.org Shannon Flanagan caught the retail bug at 18 and never looked back. A retail strategist, AI enthusiast, and career change practitioner, she brings a 360-degree perspective on retail transformation—from product creation to customer experience—shaped by her work with hyper-growth startups to Fortune 500 retailers, consulting firms and tech companies. As a strategic partner and top industry voice, she collaborates with RETHINK Retail, RetailWire and the RetailAICouncil to drive conversations that shape the future of the industry. As the founder of Retail Women in Tech, Shannon has built a global community dedicated to creating life-changing connections for women and allies who share a passion for retail and technology. As social as retail is, there are surprisingly very few communities representing every facet of the industry. Shannon is on a mission to change that—stay tuned for more to come! 00:00 Preview 00:51 Show Intro 05:26 Welcome Shannon Flanagan 06:14 Shannon's Retail Journey Begins 08:47 Insights on Change Management 10:21 The Importance of Diverse Perspectives 15:03 Challenges in Hiring for Innovation 24:00 The Birth of Retail Women in Tech (RWIT) 34:42 Addressing the Leadership Gap 38:39 The Challenge of Asking for Help 40:36 The Harsh Reality for Female Founders 45:08 The Importance of Allies 49:01 Building a Supportive Community 59:32 The Future of Retail Women in Tech 01:06:22 Final Thoughts and Call to Action 01:08:53 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno. | 1h 10m 03s | ||||||
| 5/14/25 | ![]() Unlocking Human Pride: Thriving in the Age of AI with Ron Thurston | S5:E3 From Retail Pride to Human Pride: Navigating Leadership and Connection with Ron Thurston In this episode, Ron Thurston returns to discuss his new book 'Human Pride' and its themes of optimizing human potential in a world increasing its reliance on technology and AI. The conversation takes us through Ron’s extensive experience leading major retail brands, his journey from publishing his first book 'Retail Pride' to 'Human Pride', and the crucial balance between human connection and technological efficiency. We explore various aspects of leadership, including the importance of empathy, curiosity, and the significant role of human connection in the workplace. Ron emphasizes the need for self-reflection, understanding core values, and maintaining strong interpersonal relationships despite technological advancements. Rejecting 'hustle culture' in favor of fostering meaningful connections and optimizing individual strengths, Ron highlights the need for human-centric approaches to recruitment, leadership, and career development via examples and insights from his own career. Tune in for an engaging conversation filled with practical insights and inspirational stories that underscore the power of pride and human potential in the workplace! About this episode's partner newsletter: The SKUpe Running a retail business means making nonstop decisions—inventory, staffing, marketing, tech. The SKUpe is the weekly newsletter designed to help you make smarter calls, faster. Curated by industry experts, The SKUpe delivers clear, trustworthy insights on what’s working for small and mid-sized retailers today. Join 20,000 retail decision makers who rely on it to stay sharp and ahead of the game. Subscribe to The SKUpe at https://www.theskupe.co/?cid=678aaa6cd5126?cid=679bca6723dd3 About Ron Thurston: Author, “Human Pride: Optimizing Your Potential In A Digital Job Market” Ron Thurston is a bestselling author, keynote speaker, and bold voice in the movement to reimagine leadership in a world transformed by technology. His new book, HUMAN PRIDE: Optimizing Your Human Potential in a Digital Job Market (May 2025), delivers a powerful roadmap for standing out, staying relevant, and thriving in the future of work. With over 30 years of executive experience leading teams at iconic brands like Apple, Gap, West Elm, Tory Burch, Bonobos, and Saint Laurent, Ron knows how to build winning cultures that drive performance. His first book, RETAIL PRIDE (2020) became a career-defining guide for thousands of industry professionals, helping them reclaim confidence and purpose in their work. As the creator and host of the Retail in America tour and podcast, Ron spent over a year traveling across 30 states in an Airstream to spotlight the real stories and remarkable people shaping retail’s future. Today, he serves on multiple retail tech supplier advisory boards, helping brands integrate AI and digital tools without losing sight of what matters most: people. A sought-after keynote speaker, Ron brings energy, insight, and inspiration to global conferences, C-suite offsites, and corporate events. His message resonates across industries: your greatest competitive advantage is human. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube 00:00 The SKUpe Newsletter 00:34 Show Intro 06:51 Welcome Back, Ron Thurston! 07:43 Discussing Ron's New Book: Human Pride 08:46 The Importance of Human Connection in Retail 10:24 Optimizing Human Potential in a Tech-Driven World 15:37 Defining and Standing by Non-Negotiables in Job Search 22:54 The Role of Empathy and Curiosity in Leadership 26:48 Challenges in Modern Hiring Practices 35:11 The Future of Work: Balancing Technology and Human Connection 38:15 Career Longevity and Brand Affinity in Retail 41:56 Navigating the Fast-Paced Industry 43:36 Adapting to Office Culture 44:39 Broadening Job Search Perspectives 47:40 Leadership with Empathy and Emotional Intelligence, But Without Titles 51:21 The Future of Work and Technology 59:11 Balancing Technology and Human Connection 01:05:26 Final Thoughts and Takeaways 01:09:58 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno. | 1h 11m 07s | ||||||
| 4/24/25 | ![]() The New Playbook for Digital Marketing with Chris Carl | S5:E2 Influencers, Gen Z, & Beyond Social Commerce: Lessons from AliExpress with Chris Carl Welcome to the second episode of Season 5 of the Retail Razor Show! Join hosts Ricardo Belmar and Casey Golden as they dive into the fresh tactics and cutting-edge strategies that are driving the future of retail and e-commerce with Gen Z. In this episode, they are joined by Chris Carl, the US Head of Marketing for AliExpress (Alibaba Group), to discuss ‘the new playbook for digital marketing’ fresh from his insightful session on marketing to Gen Z at eTail West! Discover how AliExpress is capturing Gen Z's attention, building a robust social media presence, leveraging influencers like David Beckham, and exploring the future of cross-border shopping with a full-funnel marketing strategy. Chris shares the impressive growth metrics (500% increase in social media following, for example) and innovative campaigns that have set AliExpress apart - think social commerce, live shopping, Gen AI, and TikTok Shops. Plus, new enticing innovations in logistics to help onboard more US-based sellers to the AliExpress marketplace. Whether you're a product junkie, retail leader, or commerce technologist, this episode is packed with insights you won't want to miss! About Chris Carl: Chris Carl is a strategy, operations, and marketing executive with a proven track record in retail, beauty, spirits, lifestyle, hospitality, and luxury goods. As the first US Head of Marketing for AliExpress, Chris focuses on making online shopping more engaging and affordable. Since May 2023, Chris has increased order volume by 60%, increased brand share of voice by 75%, expanded headcount by 400%, boosted social media following by 500%, and doubled brand awareness. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube 00:00 Show Intro 03:04 Introducing Christopher Carl from AliExpress & His Background 05:43 Conversation with Chris Carl, Head of US Marketing for AliExpress 08:52 Cracking the Code with Gen Z 16:00 AliExpress's Social Media and Influencer Strategy 21:22 Leveraging Social Media for Brand Growth 23:30 Navigating the Shifting Digital Marketing Landscape 25:46 The Future of Social Commerce and Live Shopping 28:17 The Importance of Brand Personality and Humor 31:50 AliExpress: A Unique Business Model 35:09 Expanding AliExpress's US Presence 38:45 The Future of Cross-Border E-Commerce 42:20 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno. | 43m 26s | ||||||
| 4/10/25 | ![]() Transforming Retail Media into a Growth Engine with Drew Cashmore | S5:E1 Unleashing Retail Media's Potential: A Conversation with Drew Cashmore Welcome to Season 5 of the Retail Razor Show! In our premiere episode, hosts Ricardo Belmar and Casey Golden dive deep into retail media with special guest Drew Cashmore, Chief Strategy Officer at Vantage and a pioneer in the retail media space, with a background scaling Walmart Connect to a $2 billion business. Drew shares his insights on the evolution of retail media, the driving forces behind its rapid growth, and the challenges retailers face in scaling their media networks. Drew also discusses the importance of workflow automation, the use of first-party data, and the balance between digital and in-store media. We highlight the necessity for retailers to invest in their media capabilities to stay competitive and speculate on the future direction of retail media. We also touch on the complexities of managing multiple media platforms and the potential for consolidation within the industry. Packed with valuable insights, don't miss out on this must-listen episode for product junkies, commerce technologists, retail leaders, and everyone in retail tech! Plus, learn about the Retail Razor Podcast Network's exciting new shows! About Drew Cashmore: Drew is a retail media strategist and thought leader with a background in building, commercializing and scaling new business models in the retail sector across the globe. Heading up strategy for Vantage - the platform that powers self-serve and managed-service for The Home Depot among other retailers - Drew is helping to architect the next generation of unified retail media technologies. He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the retail media business to $2BN and beyond. In addition, Drew was a founding member of Walmart eCommerce and the CMO of SoftBank-backed Live Shopping platform, Firework. Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube 00:00 Show Intro 07:38 Unleashing Retail Media's Potential: A Conversation with Drew Cashmore 08:43 Drew's Background in Retail Media 10:28 The Evolution and Challenges of Retail Media 14:18 ROI and Measurement in Retail Media 18:34 The Future of Retail Media 26:41 First-Party Data and Consumer Privacy 34:47 In-Store Media and Workflow Automation 47:21 Retail Media is a Different Business Model 50:06 Conclusion and Final Thoughts 51:05 Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno. | 53m 23s | ||||||
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