About this episode

Felix Weber discusses OBI's transformation from a DIY store to a service-oriented home renovation provider.

What happens when a 96% brand-awareness Baumarkt (DIY store) decides it no longer wants to just sell you a hammer? Felix Weber , Head of Innovation at OBI Group Holding and MD of OBI Squared Venture Capital, joins Nino and Yael to unpack OBI's shift from selling products to solving projects. He explains: – Why complex jobs like renovations carry enormous customer lifetime value – How "do-it-for-me" becomes a firewall against pure product sellers – Why OBI bought 42Watt to own energetic renovation end to end We dig into OBI’s build vs buy mental model, why a retailer should not become a tech company, and where agentic AI actually creates value in home and garden. Coming from venture capital, Felix has a sharp take on external innovation and time to market. 🎧 Follow The Retail Reality Show and share this episode with someone working in innovation. __________________________________ 🔗 Resources & Links: Visit our Website Follow us on LinkedIn Our Guest: Felix Weber Head of Innovation at OBI Group Holding And Managing Director at OBI SQUARED Venture Capital Our Hosts: Nino Bergfeld Yael Kochman Nicolas Kröger

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