The Retail Reality Show
by Nino Bergfeld, Nicolas Kröger, Yael Kochman
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On the show
From 11 epsHosts
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Recent episodes
#67 AI Made The Campaign: But Who Builds The Brand? With Dario Cardamone of Guess Europe
May 20, 2026
26m 20s
#66 High-Touch, High-Tech: The New Luxury Playbook with Vasilis Dimitropoulos of Intelo.ai
May 6, 2026
22m 23s
#65 Emotional Intelligence Meets AI: The Store as a Human Anchor with Anni Oppermann (DRYKORN) & Robert Andersen (LIGANOVA)
Apr 15, 2026
23m 37s
#64 Shorts | OpenAI cancels Checkout
Mar 6, 2026
7m 22s
#63 Product, Story, Community: Christoph Dassler’s Playbook Behind DSSLR
Mar 4, 2026
27m 50s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/20/26 | #67 AI Made The Campaign: But Who Builds The Brand? With Dario Cardamone of Guess Europe✨ | AI in fashionbrand strategy+4 | Dario Cardamone | Guess EuropeAmerican Vogue+2 | — | AI-generated contentfashion marketing+5 | — | 26m 20s | |
| 5/6/26 | #66 High-Touch, High-Tech: The New Luxury Playbook with Vasilis Dimitropoulos of Intelo.ai✨ | AI in retailluxury brands+4 | Vasilis Dimitropoulos | Intelo.aiGucci+1 | — | AIluxury retail+6 | — | 22m 23s | |
| 4/15/26 | #65 Emotional Intelligence Meets AI: The Store as a Human Anchor with Anni Oppermann (DRYKORN) & Robert Andersen (LIGANOVA)✨ | Emotional IntelligenceAI in Retail+4 | Anni OppermannRobert Andersen | DRYKORNLIGANOVA | — | AIRetail Marketing+5 | — | 23m 37s | |
| 3/6/26 | #64 Shorts | OpenAI cancels Checkout✨ | AI-driven commerceChatGPT agentic checkout+4 | — | ChatGPTOpenAI+2 | — | agentic commerceChatGPT+7 | — | 7m 22s | |
| 3/4/26 | #63 Product, Story, Community: Christoph Dassler’s Playbook Behind DSSLR✨ | sportswear brand buildingproduct innovation+5 | Christoph Dassler | DSSLR | — | sportswearbrand building+5 | — | 27m 50s | |
| 2/18/26 | #62 AI Decisions at Scale: What Works and What Doesn’t, with Dmitry Olerinskiy from Decathlon✨ | AI in retaildigital transformation+3 | Dmitry Olerinskiy | Decathlon | — | AI decisionsretail transformation+3 | — | 43m 24s | |
| 2/4/26 | #61 AI Is Ready, Retail Isn’t – Lessons from NRF 2026✨ | AI in retailorganizational readiness+5 | — | — | — | AIretail+5 | — | 25m 51s | |
| 1/22/26 | #60 Data-First Leadership in Action: Sumit Srivastava on Connecting AI, Data & Customer Experience✨ | data-first leadershipcustomer experience+5 | Sumit Srivastava | GCCAI+1 | — | data-firstcustomer experience+6 | — | 43m 10s | |
| 12/19/25 | #59 Who Owns the Shopping Interface as AI Is Becoming the Storefront?✨ | AI in retailshopping interfaces+3 | — | AIretail+1 | — | AI shoppingretail discovery+3 | — | 25m 47s | |
| 11/6/25 | #58 Christian Kuhn on Building Systems for Change✨ | innovation in retailAI in retail+4 | Christian Kuhn | LIGANOVA | Stuttgart | retail innovationAI+5 | — | 30m 14s | |
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| 10/22/25 | #57 Zero-Click Commerce and the End of the Retail Funnel with Carina Lamb (EMARKETER)✨ | zero-click commerceretail funnel+4 | Carina Lamb | EMARKETER | — | zero-click commercegenerative AI+5 | — | 38m 45s | |
| 10/9/25 | #56 Theresa Schleicher (Zukunftsinstitut) on Regeneration, Consumer-to-Everything & AI Natives [GERMAN] | Sustainability is no longer enough. The future is regeneration. 🌱In this German of The Retail Reality Show, retail futurist Theresa Schleicher from the Zukunftsinstitut joins Nino Bergfeld and Nicolas Kröger to explore why retail must shift from “doing less harm” to actively “creating more good.”For decades, sustainability has been framed as sacrifice: less consumption, less pleasure, less fun. Meanwhile, consumers still click “buy now” on Temu and Shein, caught in what Theresa calls the YOLO effect: cheap, fun products win, even when values say otherwise.Regeneration changes the story. From agriculture to fashion, it’s about building systems that restore, renew, and inspire. And unless sustainability feels desirable, it will never reach the mainstream.In this episode, we also discuss:What the rise of AI Natives who trust technology over brands means for retailersWhat Europe can learn from China’s “Customer-to-Everything” shopping modelWhy resilience isn’t enough and what leaders should prioritize instead🎧 Listen now and discover why regeneration may be retail’s most important shift yet. | — | ||||||
| 9/25/25 | #55 Simone Krah (MMM Club) live on Nearconomy, Empathy & Grocery Loyalty [GERMAN] | How do retailers stay close to customers, physically, digitally, and emotionally? In this German episode of the Retail Reality Show, we welcome Simone Krah, President of the MMM-Club and a recognized voice in the retail industry known for driving transformation in food retail. With hands-on expertise in innovation, market strategy, and consumer engagement, Simone shares powerful insights into where grocery retail is headed next.Recorded live at the 75th International Retail Summit at the Gottlieb Duttweiler Institute, Simone, Nino and Nicolas uncover the power of the near economy in retail, where digital influence on physical retail meets shopper wellbeing and community needs.In this episode we’ll also discuss:Why e-grocery adoption in Germany remains slowThe rise of experiential retail and cashierless storesWhy empathy and emotional closeness drive loyaltyHow health tech, data, and AI reshape FMCG strategiesJoin us and step inside the future of food retail: new formats, omnichannel personalization, and innovations that balance convenience, community, and resilience.🎧 Listen in to learn how community, empathy, and technology are shaping tomorrow’s store formats. | — | ||||||
| 8/28/25 | #54 From Store to Experience – with Julia Bischof (Le Creuset) & Meike Hartelust (LIGANOVA) | What if your store didn’t sell anything – but still made people buy?In this live episode of The Retail Reality Show, recorded at LIGANOVA's 'NEXT is NOW' 30 Years Anniversary Celebrations in Stuttgart, we dive into the transformation of physical retail, from transactional spaces to immersive brand experiences.Julia Bischof, EMEA Retail Director at Le Creuset, shares how the iconic cookware brand is evolving from wholesale to a modern direct-to-consumer strategy using community events sensory experiences, and emotional storytelling to attract a younger audience.Meike Hartelust, Managing Director at LIGANOVA Netherlands B.V., reveals how stores are becoming media channels: curated, flexible, and designed to connect with consumers on a deeper level.Together with our hosts Nino Bergfeld and Nicolas Kröger, they discuss:How to build community-driven retail formatsThe role of experiential retail in premium DTC brandsWhy Gen Z is falling in love with enameled cast-iron cookware Why measuring foot traffic isn’t enough – and what KPIs really matterHow to integrate omnichannel retail strategy without losing human connectionWhether you’re a retail leader, a brand strategist, or just obsessed with the future of physical stores, this episode is packed with insights on modern retail transformation, emotional brand connection, and community marketing. | — | ||||||
| 8/13/25 | #53 From AI to Store Closures: Dominick Miserandino (RTM Nexus) on Retail’s Biggest Contradictions | Retail is moving faster than ever.But is it moving in the right direction?In this episode of The Retail Reality Show, Yael and Nino sit down with Dominick Miserandino, founder of RTM Nexus, to unpack the contradictions shaping the future of the industry.From AI-driven automation to store closures and media scandals, we explore the gap between hype and reality, and what it takes to lead when trust is low and expectations are high.What to expect:Why most retailers still don’t trust their own AIWhy store closures create more than just bad pressWhy leadership starts in the lobby, not the boardroomWhy the human side of retail still matters more than ever🎧 A fast, funny and surprisingly grounded conversation about the very real tensions behind today’s retail headlines.Listen in now to find out Dominick’s advice on how to lead through the chaos. | — | ||||||
| 8/6/25 | #52 Shorts | From Prompt to Purchase: When LLMs Become the Point of Sale | What happens when the customer journey no longer starts with a search?In this episode of The Retail Reality Show Shorts, Nino Bergfeld and Nicolas Kröger explore how large language models like ChatGPT and Perplexity are turning into full shopping interfaces, from discovery to checkout.LLMs aren’t just suggesting products.They’re becoming the new point of sale.💡This episode dives into:Why SEO is no longer enough in a world without “Page 1”What content needs to rank in the age of promptsHow retailers can stay visible when the interface is the brandTune in to understand how AI changes the way people discover, choose, and buy. | — | ||||||
| 7/23/25 | #51 Temu, AI SEO und Kundenbindung: Prof. Dr. Thomas Rudolph (HSG) über Preisdruck, Retail-Innovation und Loyalität | Temu, Action & Co. wirbeln den Handel auf – mit Preisen, bei denen klassische Händler kaum mithalten können. Doch Preisdruck ist nur ein Symptom. Was steckt wirklich hinter dem Wandel im Konsumverhalten?In dieser Episode der Retail Reality Show sprechen Nino Bergfeld und Nicolas Kröger mit Prof. Dr. Thomas Rudolph von der Universität St. Gallen über die größten Herausforderungen für Händler und über die neuen Spielregeln, die jetzt zählen.Jetzt reinhören, und erfahren:Wie Kund:innen heute denken, suchen – und kaufenWarum klassische Loyalitätsprogramme nicht mehr funktionierenWelche Rolle AI SEO (“GEO”) künftig für Sichtbarkeit und Relevanz spielt💡 Eine Folge voller Insights, Marktbeispiele und klarer Empfehlungen für alle, die den Handel von morgen mitgestalten wollen. | — | ||||||
| 7/9/25 | #50 Mehr Mensch, weniger Maschine – Retail-Talk mit Lea Drusio von Nespresso | Kaffee, Community und keine Bots.Nespresso setzt neue Maßstäbe im Retail.Mit dem neuen Nespresso House in München eröffnet die Marke nicht nur einen Store, sondern setzt auch ein Statement:für Menschlichkeit, Beziehung und kulturelle Relevanz.In dieser Episode der Retail Reality Show spricht Nino mit Lea Drusio, Marketing Director bei Nespresso Deutschland, über eine zentrale Frage im Handel:Was kann Technologie leisten – und was eben nicht?Es geht um die bewusste Entscheidung gegen Technologie im Vordergrund – und für echte Begegnung im physischen Raum.Warum ist Nähe ein strategisches Asset?Was bedeutet Customer Centricity heute wirklich?Und wie bringt man globale Markenidentität mit lokaler Community in Einklang?Während viele Marken noch mit AI-Integration beschäftigt sind, setzt Nespresso mit Menschlichkeit als Strategie neue Standards.🎧 Jetzt reinhören und erfahren, warum echte Verbindung im Retail nicht automatisierbar ist. | — | ||||||
| 6/25/25 | #49 Joel Bar-El on Shopper-Centric Tech, Retail Media & Robotic Stores | What makes retail tech succeed – and why does most of it still fail?In this episode, we speak with Joel Bar-El, Chairman of Trax and CEO of Xpand, who’s spent 30 years building tech that actually transforms retail.From shelf analytics and computer vision to fully autonomous, robot-operated stores:Joel shares what he’s learned building two unicorns, and why most innovation still ignores the shopper.🎧 Hear why:AI is infrastructure, not a trendRetail media won’t scale without shopper valueAutomation must start with real-world constraintsTune in for a candid conversation that cuts through the buzzwords and gets to the operational truth of retail innovation. | — | ||||||
| 6/11/25 | #48 Retail Under Pressure: How Leaders React to Chaos, Costs & Changing Habits | Tariffs are rising. AI is underdelivering. And even Swiss shoppers are embracing discount mode.In this special episode, hosts Yael, Nicolas and Nino explore how retail leaders are adapting to an industry in flux.Global trade disruptions, shaky AI tools, and changing shopper habits all point to one thing: uncertainty is here to stay.From shifting supply chains to AI fatigue and unpredictable consumer behavior, this is what we dive into:How leadership is evolving in a high-pressure environmentWhy retailers are rethinking go-to-market strategiesWhat AI can actually deliver – and what it can’t🧠 Real talk, real context – in 20 minutes. | — | ||||||
| 5/28/25 | #47 Wenn KI entscheidet, was gekauft wird – Prof. Dr. Peter Gentsch live auf der Salesforce World Tour | In dieser Live-Episode der Retail Reality Show, aufgenommen auf der Salesforce Agentforce World Tour in Frankfurt, spricht Host Nino Bergfeld mit Prof. Dr. Peter Gentsch über die nächste große Welle im Handel:Agentic AI und wie sie die Spielregeln für Marken und Konsument:innen verändert. Denn wer heute nach einem Produkt sucht, fragt nicht mehr Amazon oder Google – sondern promptet.Die neuen Gatekeeper heißen Sprachmodelle. Und sie entscheiden mit, was gekauft wird. Wer heute im Retail relevant bleiben will, muss verstehen, wie KI denkt, entscheidet und handelt.Wir sprechen außerdem darüber:Wie KI-Systeme Kaufentscheidungen beeinflussenWarum klassische SEO-Strategien nicht mehr ausreichenWie Marken in Sprachmodellen wie GPT & Perplexity sichtbar bleibenWas Agentic AI für Unternehmen intern und extern bedeutetEine Episode, die zeigt, warum Marken jetzt handeln müssen – bevor andere die Entscheidung treffen. | — | ||||||
| 5/14/25 | #46 Tech, Tariffs & Team Building – Ken Pilot on Modern Retail Strategy | What does it take to lead through uncertainty?In this episode, retail strategist and The Retail Pilot host Ken Pilot shares how he went from avoiding tech meetings to backing the very platforms transforming the industry.Alongside Yael and Nicolas, Ken – former GAP & J.Crew exec – dives into:– How tariffs are shaking up sourcing strategies– What leaders must unlearn to stay relevant– Why tech literacy matters more than everFrom PDPs to AI to China tariffs, Ken breaks down the complex realities of retail – and how to build teams equipped to handle them.If you’re leading in retail today, this one’s for you. | — | ||||||
| 4/30/25 | #45 Redesigning the System: Nina Shariati on Fast Fashion, Circularity & the Digital Product Passport | Can fast fashion ever be sustainable?In this eye-opening episode of The Retail Reality Show, founder and CEO of Circular Transparency, and former H&M Group leader, Nina Shariati, joins Nino in unpacking the hard truths and bold possibilities for an industry that needs to transform – not just to tweak.🎧 In this episode, you’ll learn:Why SHEIN’s model works within a broken systemWhat’s missing from today’s circular economy narrativeHow the Digital Product Passport could drive real changeWhy sustainability isn’t a fashion problem – it’s an economic oneThis isn’t a conversation about swapping polyester for organic cotton.It’s about redesigning the rules, from supply chains to shareholder expectations, to make sustainability inevitable, not optional.We talk circularity, climate risk, SHEIN, supply chains, legislation, and what leadership really means in fashion today. A must-listen for anyone thinking beyond green labels looking for real transformation.Tune in now! | — | ||||||
| 4/16/25 | #44 Behind the Scenes of Retail Innovation – Miguel Bagulho on Smart Investments & Real Impact | What’s really driving retail transformation? It’s not what you think.In this episode of The Retail Reality Show, we sit down with Miguel Bagulho, Investment Director at Bright Pixel Capital, the venture arm of Portuguese retail giant Sonae.Miguel shares how his team sifts through hundreds of startups a year to find the few that truly move the needle – and why the most impactful technologies in retail aren’t always the flashiest.🎯 Expect sharp insights on: Why retailers are shifting from 'build or buy' to 'buy and build on top'What still holds retailers back from real innovation – and how to fix itAnd the rise of backend AI tools that quietly boost store performanceFrom supply chain intelligence to the creator economy and AI-powered replenishment – we explore where the smart money is going and why it matters for the future of retail.🎧 Tune in now for a deep dive into strategy, scale, and what it takes to invest in what actually works. | — | ||||||
| 4/2/25 | #43 Fighting Fast Fashion with Personalization: A Conversation with Andrew McLean, CEO of Lands’ End | Lands’ End is fighting fast fashion with personalization.In this episode of the Retail Reality Show, we’re joined by Andrew McLean, CEO of Lands’ End, to uncover how the brand is taking a stand against fast fashion – one sustainable piece at a time.From designing products that last a lifetime to leveraging AI for hyper-personalized shopping experiences, Andrew reveals the strategies that set Lands’ End apart in an industry obsessed with trends.Key insights from the episode:Why understanding why customers buy is more powerful than knowing who they are.How Lands’ End uses psychographics to build long-term customer loyalty.The surprising role of AI in creating trust and personalization without compromising brand values.Is it really possible to balance sustainability with personalization, or does one always take the backseat?Find out as we dive deep into the future of retail with one of the industry’s most experienced leaders.🎧 Listen now! | — | ||||||
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