All Things Email - with Carolina Moore
From The Rev Craft Biz Podcast by Sam Hunter
February 4, 2026 · 57 min
About this episode
Carolina Moore returns to discuss email strategy, including providers, analytics, and small business challenges.
#068 - Carolina Moore comes back to the podcast to discuss all things having to do with email strategy. We cover email providers, lead magnets, how to interpret analytics, and what goes on under the hood of the internet with respect to deliverability, unsubscribes, and junk mail. We also talk about the bane of small businesses everywhere, the dreaded credit card charge-back, and why it’s ALWAYS kind to reach out to a small business to resolve an issue before you call the credit card co. Show Notes Website - https://alwaysexpectmoore.com/ YouTube - https://www.youtube.com/craftmoore Instagram - @craftmoore - https://www.instagram.com/craftmoore Facebook Group for Quilt Pattern Designers - https://www.facebook.com/groups/856309977824732 Embroidered Journey - https://embroideredjourney.com/ Back to Nature QAL - https://www.leilagardunia.com/back-to-nature-paper-piecing-quilt-along Flodesk - https://flodesk.com/ Aweber - https://www.aweber.com/ Mailchimp - https://mailchimp.com/ Kit - https://kit.com/ WooCommerce - https://woocommerce.com/ Lego Sam Blanket Fort - https://www.instagram.com/huntersds/p/CEl84sQnNQs/ How to Own a Revolutionary Craft Biz is a reader-supported publication…
People in this episode
Host: Sam Hunter
Guest: Carolina Moore
Topics covered
- email strategy
- analytics
- small business
- credit card charge-back
- email providers
Keywords
- email strategy
- lead magnets
- analytics
- credit card charge-back
- small business
Mentioned in this episode
Organizations: Flodesk, Aweber, Mailchimp, WooCommerce, Embroidered Journey, How to Own a Revolutionary Craft Biz, Hunter’s Design Studio, Sam Hunter Art
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