What Happened To The Vegan Movement? Rich & Simon Hill On The Rise & Fall Of Plant-Based Eating

What Happened To The Vegan Movement? Rich & Simon Hill On The Rise & Fall Of Plant-Based Eating

June 29, 2026 · 1h 17m · Episode 997

About this episode

Rich Roll and Simon Hill discuss the rise and fall of the vegan movement, exploring various factors that contributed to its decline.

By 2020, veganism wasn't a fringe choice. It was mainstream. A few years later, the momentum faded. So what happened? I sit down with nutrition scientist Simon Hill for an honest autopsy – the overhyped meat alternatives, the broken trust around health claims, the sanctimony that turned people off, and how eating plants got tangled up with politics and masculinity. I cop to my own part in it too. No dogma. No purity tests. Just a reckoning, and a saner way forward. Enjoy. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Eight Sleep: Get $350 off your Pod 5 Ultra with code RICHROLL👉🏼https://www.eightsleep.com/richroll PlantPower Meal Planner: Get $20 off an annual subscription with code RICHROLL20👉🏼https://meals.richroll.com Squarespace: Use code RichRoll to save 10% off your first order of a website or domain👉🏼https://www.squarespace.com/RichRoll Airbnb: Your home might be worth more than you think. Find out how much👉🏼https://www.airbnb.com/host Rivian: Electric vehicles that keep the world adventurous forever👉🏼https://www.rivian.com Prolon: Get 15% OFF sitewide + a $40 bonus gift👉🏼https://www.prolonlife.com/richroll Momentous: Get up to 35% off…

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