About this episode

The hosts discuss the 2025 Rock Fight Awards, highlighting significant achievements and failures in the outdoor industry.

In this special episode, Colin, Owen, Shawnté, and Producer Dave hand out the 2025 Rock Fight Awards , recognizing the outdoor industry’s biggest wins, painful missteps, strangest products, and standout brands and individuals of the year. From trail running’s continued dominance to zombie brands, WTF products, creative breakthroughs, and a few well-earned shots across the bow, this is a no-filter temperature check on where the outdoor industry stands and where it might be headed next. Award Categories: 🪨 THE AWARD FOR EXCELLENCE IN BRAND COLLABORATION 🪨 THE CHIP WILSON SELF INFLICTED WOUND AWARD (AKA BIGGEST BRAND BONER) 🪨 THE OPEN CONTAINER AWARD FOR EXCELLENCE IN THE OUTDOOR COMMUNITY 🪨 THE AWARD FOR EXCELLENCE IN OUTDOOR INDUSTRY OVEREXPOSURE 🪨 THE CATEGORY OF THE YEAR 🪨 THE WTF PRODUCT OF THE YEAR 🪨 THE NEWCOMER OR EMERGING BRAND OF THE YEAR 🪨 THE NEWEST MEMBER OF THE OUTDOOR ZOMBIE HORDE 🪨 THE BRIEF AWARD FOR BRAND CREATIVE EXCELLENCE 🪨 THE GEAR ABBY GOLDEN BIDET AWARD FOR CONSUMER EDUCATION 🪨 THE JUSTIN HOUSMAN MEMORIAL ROCK FIGHTER LIFETIME ACHIEVEMENT AWARD 🪨 THE 2025 AWARD FOR ACHIEVEMENT IN TRADE SHOWS 🪨 THE 2025 ROCK FIGHT LISTENER AWARD 🪨 2025 OUTDOOR…

People in this episode

Hosts: Colin, Owen, Shawnté, Producer Dave

Topics covered

• outdoor industry
• awards
• brand collaboration
• consumer education
• industry trends

Keywords

• Rock Fight Awards
• outdoor industry
• brand collaboration
• consumer education
• 2025

Mentioned in this episode

Organizations: Rock Fight, LLC

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• The Rock Fight Signs Off With a Final Look at the Outdoor Industry · January 26, 2026 · 49 min
• All Rock Fights Must Come To An End · January 23, 2026 · 14 min
• What Does Stoke Footwear Mean For The Outdoor Industry? · January 19, 2026 · 53 min
• The Bottle Bubble & the Brick-and-Mortar Pivot · January 12, 2026 · 56 min

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