RSS 44: SEO Is Not What You Think Anymore And Mike King Explains Why
About this episode
Ross Simmonds and Mike King discuss the evolution of SEO in the age of AI search and its implications for businesses.
In this episode of The Ross Simmonds Show, Ross sits down with Mike King, founder of iPullRank, to unpack the seismic shift from traditional SEO to AI search, AEO, and GEO, and why framing it as "just SEO" is quietly costing teams budget, influence, and growth. Together, they break down the Google leak, retrieval-augmented generation (RAG), content ecosystems, and what separates operators from spectators in the next era of search. Key Takeaways and Insights: 1. SEO vs. AEO vs. GEO: why it's not "just SEO" -The tactics SEOs talked about for years are now mandatory in AI search,and AI platforms evaluate your entire content ecosystem, not just your website. -Calling AI search "just SEO" limits budget, authority, and strategic ownership before the conversation even starts. 2. The C-suite perspective most SEOs miss -Executives are already asking why their brand doesn't appear in ChatGPT, and AI search carries trillion-dollar narratives that traditional SEO never did. -Teams that frame this as a new growth channel are the ones unlocking real investment. 3. Why video is a high-leverage AI search play - YouTube is one of the most cited sources in AI-generated answers,and AI search…
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