Mom Creators & Brand Deals with Chelsea Clark
About this episode
Samantha Cieslinski interviews Chelsea Clark about the dynamics of influencer collaborations and the rise of mom creators in marketing.
What actually happens behind the scenes when brands choose influencers? In this episode of The Running Wine Mom , Samantha Cieslinski sits down with Chelsea Clark , founder of Momfluence, a platform connecting brands with thousands of mom creators across North America. Chelsea has worked with more than 500 brands and nearly 9,000 mom creators , giving her a rare perspective on how influencer collaborations really work. From payment negotiations and creator burnout to why smaller creators often outperform celebrity influencers, Chelsea shares what both brands and creators wish the other side understood. They dive into: How mom creators shape buying decisions and family culture The biggest mistakes brands make when working with influencers Why UGC (user-generated content) is exploding in popularity How creators can advocate for fair pay and avoid undercharging The reality of balancing motherhood, work, and online influence Chelsea also opens up about building a business while raising two kids, what she’s learned about ambition after becoming a mom, and why authenticity still wins in the creator economy. If you’re a creator, brand, or parent navigating the world of social media and…
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