I Launched 200 Podcasts. Here’s What Actually Makes Money.

About this episode

Ryan R. Sullivan shares insights from launching over 200 podcasts, revealing what truly drives success and revenue in podcasting.

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script After 6 years and more than 200 podcast launches, I’ve learned that the scoreboard most people watch is usually the wrong one. A show can look huge and still underperform. Another can look tiny from the outside and quietly become one of the best marketing assets in the business. In this episode, I’m breaking down the numbers, the surprises, and the patterns I’ve seen across three very different podcasts. Because once you see what actually moves the needle, it changes how you think about podcasting completely. 📌 Jump In Here: 0:00 - 6 years, 200 podcasts, and the results 1:10 - The celebrity podcast breakdown 4:01 - What fame does and does not do for a show 5:05 - The niche podcast that quietly drove revenue 7:05 - Why business podcasts can outperform media podcasts 7:50 - Ryan’s own podcast strategy 9:17 - Turning viewers into email subscribers 10:47 - The ROI behind the podcast 12:04 - Why recording still needs a framework 12:33 - Script Science and the first-episode CTA __________________________________________________ 👉 RIA Marketing Plan…

People in this episode

Host: Ryan R. Sullivan

Topics covered

• podcast monetization
• podcast strategy
• business podcasts
• marketing
• audience engagement
• podcast performance

Keywords

• podcast launch
• monetization
• audience growth
• business strategy
• podcast metrics
• email subscribers
• ROI

Mentioned in this episode

Organizations: Podcast Principles, RIA Marketing Plan, Calendly, LinkedIn, Instagram, Facebook

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