The Ryan Sullivan Show

🎬 Ready to record your first video? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptEveryone talks about monetizing a podcast, but most people are chasing the hardest path first.In this episode, I’m breaking down the three main ways podcasts make money, from traditional sponsorships to affiliate deals to the one I think is the simplest and most useful for most business owners: using the show to build trust and sell what you already do. I also get into why downloads are not the whole game, why niche audiences can still create real revenue, and why your podcast should make it easier for the right people to take the next step with you.📌 Jump In Here:0:00 - The three ways podcasts make money0:36 - Why sponsorships are harder than most people think2:15 - The hidden middleman in sponsorship deals3:00 - Why bigger podcasts often move beyond traditional sponsors4:00 - How affiliate deals work for smaller or niche shows5:53 - The easiest monetization path: selling you7:00 - How a podcast builds trust before the sale8:03 - The free framework for creating better episode titles__________________________________________________👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/script LinkedIn isn’t paying you for “consistency,” and followers don’t automatically turn into revenue. I break down the biggest lies influencers sell about content, virality, and growth, then share what’s actually driven real clients for me: targeted posts, intentional commenting, and starting real conversations in the DMs. 0:00 - Intro 0:24 - The real way clients come from LinkedIn 2:02 - Lie #1: Posting content = money 2:57 - Lie #2: Followers = revenue 4:54 - Lie #3: Your content should be broad 6:42 - Lie #4: Go viral 9:00 - What to do instead (my real system) 11:44 - Script Science (CTA) __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptAdvisors spend less than 2% of revenue on marketing, and I want to keep it that way.In this video, I walk you through my $0 organic marketing plan for RIAs and financial advisors. It’s built for advisors selling plans, wealth management, products, or a mix of all three, and it’s designed to work in 2026 and beyond.I also share a simple scripting structure that makes prep easy: hook, body, outro. Then we go into repurposing tools, posting cadence, and the compliance-friendly workflow that makes approvals way easier by getting the long-form transcript approved first.Finally, we talk conversion. Content creates attention, but clients come from having a clear bridge to a helpful free resource and actually starting real conversations.📌 Jump In Here:0:00 - Introduction1:29 - Creating content2:05 - What do I record?3:46 - How are you recording this?4:22 - Planning content7:03 - Creating content from content10:16 - How is all this 'compliance-friendly'?11:04 - Posting content15:36 - What do we need to create a content strategy?16:57 - The Free Playbook20:17 - Compliance__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptThis week's episode is all killer, no filler. I'm delivering to you 50 tips about podcasting and how to grow your show successfully - in 15 minutes.From managing your guest list and designing episodes, to reposting, repurposing - as well as tons of tactical tips you can take and use immediately. This episode is your first and last stop whether you're starting tomorrow, or dropping your 100th episode today.📌 Jump In Here:0:00 - Intro0:21 - How to 'Treat' your podcast1:16 - Know exactly who your ideal listener is1:57 - Match your title to your actual show2:35 - Choose one 'core promise'2:51 - Stick to one metric3:05 - Design episodes that are binge-able3:23 - Build a content system3:45 - Your podcast guest list4:17 - Turn case studies into podcast episodes4:36 - Create a unique recurring segment5:05 - Ask better questions5:35 - Structure your interviews5:58 - Do solo episodes too!6:27 - Use different formats6:54 - End every interview with these two questions7:12 - Ask your guest questions people are afraid to ask7:59 - Always have a backup microphone8:14 - Start with a strong opening (and open w/ the hook)9:14 - Batch record and use video9:29 - Branding9:49 - Use templates for..10:06 - Add captions to every single clip10:19 - Episode design, clip posting10:40 - Turn your episodes into other things10:57 - Upload all your videos to YouTube11:07 - Give the titles and thumbnails attention11:18 - "Selling" your episode12:10 - Never say..12:18 - Repost clips from old episodes12:40 - End every episode with a CTA and build an email list12:55 - Turn eps. into FAQs13:08 - Your goal with a guest13:27 - Use listener and client questions as prompts13:46 - Get to know your listeners14:03 - Don't pre-record every single time14:20 - Reinforce the core philosophy every episode14:30 - Measuring success14:44 - The final tip..15:43 - Script science16:20 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/scriptYou won't be the next Joe Rogan, or Alex Hormozi.But that doesn't stop you from capturing some of the success they've had by doing the same strategy they've employed.You don't need a studio, you don't need tens of thousands of dollars - I take you through three, actionable habits that you can start doing today to building your audience and listenership.📌 Jump In Here:0:00 - Intro0:47 - #1 The Value Stack1:47 - #2 He does more2:42 - #3 Clipping4:28 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop