How You.com 10x’d MQLs with multithreaded marketing

About this episode

Kady Srinivasan discusses how she transformed You.com's go-to-market strategy using a multithreaded marketing model that significantly increased MQLs and ACV.

The SaaS Revolution Show with Alex Theuma and Kady Srinivasan, CMO at Freshworks and former CMO at You.com. Kady shares how she rebuilt the You.com GTM strategy from the ground up after multiple pivots. Rather than trying to fix broken SaaS playbooks, she replaced them with a multithreaded marketing model that 10x’d MQLs and grew ACV by 86% in just two quarters. Alex and Kady discuss: - Why traditional GTM playbooks break down in the AI era - What multithreaded marketing actually looks like in practice - How to structure marketing teams for ownership and speed - The role of prompt marketers and AI-native workflows - Using AI as an execution accelerator, not a strategy shortcut - The differences between selling to AI natives and AI laggards - The reality of operating with a complex, multi-tool GTM stack Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe | Dublin, Ireland Book tickets: https://saastock-europe.com/ 🇺🇸 SaaStock USA | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and…

People in this episode

Host: Alex Theuma

Guest: Kady Srinivasan

Topics covered

• multithreaded marketing
• GTM strategy
• AI in marketing
• SaaS playbooks
• marketing team structure
• AI-native workflows
• MQL growth

Keywords

• You.com
• multithreaded marketing
• GTM strategy
• MQLs
• AI marketing
• SaaS
• Kady Srinivasan
• Alex Theuma
• Freshworks
• ACV growth

Mentioned in this episode

Organizations: Freshworks, You.com, SaaStock

Places: Dublin, Ireland, Austin, Texas

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