About this episode

This episode discusses how to adapt sales strategies during the summer market season amidst changing buyer behaviors and trade show schedules.

Summer market season feels different this year, and the shift of Atlanta Market from July to June is changing buying timelines, travel plans, and customer behavior across the industry. In this episode of The Sales Advantage Podcast, we talk about what these changes could mean for sales reps, vendors, retailers, and agencies—and how to adapt strategically instead of reacting emotionally. Rather than panicking about attendance, this episode focuses on paying attention to customer behavior, identifying patterns, and learning how to support buyers whether they attend market or stay home. In this episode, you’ll learn: How changing trade show schedules may impact buyer behavior and order timing Why great sales reps study customer patterns instead of jumping to conclusions Strategies for working with buyers before, during, and after market How to support customers who choose not to attend trade shows Why follow-up matters more than ever during show season How curated recommendations and virtual support help customers make buying decisions Why trade shows are now just one part of the customer journey This episode also explores how Hybrid Sales helps sales reps stay connected year-round…

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