
Stop Waiting For Permission To Sell Better
From The Sales Advantage Podcast by Dawn Grooters
April 7, 2026 · 8 min · Episode 171
About this episode
This episode discusses the importance of taking ownership of your sales process and not waiting for permission to implement new strategies.
If you’ve ever thought, “I know I need to change how I’m selling… but my agency doesn’t do it that way,” this episode is for you. In this episode of The Sales Advantage Podcast, I break down one of the biggest hidden barriers in sales today which is waiting for permission to change. Many sales reps know the old way of selling is no longer working, but they stay stuck because it feels safer to follow what everyone else is doing. I share a powerful story of a sales rep who felt overwhelmed, exhausted, and afraid to try something different. She quietly gave herself permission to change her approach, implemented hybrid sales strategies, and by the end of Q1, she was up 50% over the previous year. I also share my own journey from traditional road sales to inside sales after a life-changing event, and how that shift led to building a more sustainable, effective way to sell. In this episode, you will learn: Why waiting for permission keeps you stuck in outdated sales habits How limiting beliefs hold sales reps back from making necessary changes What happens when you take ownership of your sales process How hybrid sales strategies help you connect with more customers and grow revenue If…
People in this episode
Host: Dawn Grooters
Topics covered
- sales strategies
- permission to sell
- hybrid sales
- overcoming barriers
- sales process ownership
Keywords
- sales
- permission
- hybrid strategies
- sales reps
- revenue growth
- limiting beliefs
- sales habits
Mentioned in this episode
Organizations: Hybrid Sales Advantage, Broken Vessel Sales
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