SPS-441: AI Can Fix Your Ads James Blatch & Cissy Mecca
From The Self Publishing Show by James Blatch
April 2, 2026 · 53 min · Episode 441
About this episode
James and Cissy discuss how authors can leverage AI to analyze advertising and sales data for better decision-making.
James and Cissy explore one of the most practical uses of AI for authors: analysing advertising, sales, and marketing data to make better business decisions. James shares how he used Claude to review Facebook ads, KDP income, and reader engagement data, while Cissy explains how she used AI to assess years of BookBub performance and identify the best strategy for future promotions. Alongside the data discussion, they touch on the ongoing debate around AI writing, why detection remains unreliable, and how authors can focus on using AI as a powerful backend assistant rather than a creative replacement. The episode also includes a mention of James's upcoming webinar on improving AI translations. Key Talking Points How authors can use AI to analyse Facebook ads, KDP sales, and reader engagement data in seconds instead of spending hours in spreadsheets. Cissy's use of AI to evaluate BookBub results over time and identify which price points, formats, and titles perform best. Why AI can be a game-changer for admin, reporting, and decision-making even for authors who do not use it to write fiction. A continued discussion on AI writing, including why detection tools are unreliable and why…
People in this episode
Host: James Blatch
Guest: Cissy Mecca
Topics covered
- AI in advertising
- data analysis for authors
- BookBub performance
- AI writing debate
- marketing strategies
- KDP sales analysis
Keywords
- AI
- advertising
- data analysis
- BookBub
- KDP
- marketing
- webinar
- translations
Sponsors
ProWritingAid
Mentioned in this episode
Products: Claude, BookBub
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