SPS-444: Why Your Matter Matters with James Blatch & Cissy Mecca

SPS-444: Why Your Matter Matters with James Blatch & Cissy Mecca

From The Self Publishing Show by James Blatch

April 23, 2026 · 1h 1m · Episode 444

About this episode

James and Cissy discuss the importance of front and back matter in books and how to optimize them for reader engagement and sales.

James and Cissy break down one of the most overlooked (but powerful) parts of your book: front and back matter. From prologues and epilogues to marketing strategy, they explore what actually works for readers and what might be quietly losing you sales. Expect honest takes (including a strong stance on prologues!), practical tips on optimising your back matter for conversions, and smart ways to turn your book into a reader-retention machine. Plus: writing retreats, live events, and a few unexpected tangents along the way. Key Talking Points Why front matter should be minimal and never get in the way of the reader diving into your story. The truth about prologues (and why many readers skip them entirely) vs when they can work. How epilogues (especially in romance) can add value and even drive reader engagement. The importance of a single, clear call-to-action at the end of your book to maximise conversions. Smart strategies for back matter marketing, including bonus content, newsletter signups, and reader retention tactics. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Indie Writers Club (join for…

People in this episode

Host: James Blatch

Guest: Cissy Mecca

Topics covered

  • front matter
  • back matter
  • prologues
  • epilogues
  • marketing strategy
  • reader retention

Keywords

  • front matter
  • back matter
  • prologues
  • epilogues
  • marketing strategy
  • reader retention
  • self-publishing
  • writing retreats

Sponsors

ProWritingAid

Mentioned in this episode

Organizations: Indie Writers Club, AI Summit

Places: New Zealand

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