About this episode

Jaime Hunt discusses the challenges and opportunities in higher education marketing, emphasizing the need for strategic risk-taking and innovation.

Jaime Hunt is the founder of Solve Higher Ed and host of the popular “Confessions of a Higher Ed CMO” podcast. She unpacks the evolving landscape of higher education marketing. Jamie shares decades of experience – from her time as a Chief Marketing Officer at institutions like Old Dominion University, Miami University, and Winston-Salem State – offering brutally honest insights into the challenges and opportunities facing colleges and universities today. This is an honest conversation about enrollment strategies, brand building, crisis communications, and the surprising universality of higher ed’s struggles. Join Jeff as he delves into Jamie’s unique perspective on leadership, risk-taking in education, and how institutions can truly differentiate themselves in a competitive market. Discover why many colleges are facing similar hurdles despite seemingly disparate circumstances – and learn how to break free from short-term thinking. Key Takeaways: Universality of Challenges: A startling number of higher education institutions face remarkably similar challenges regarding enrollment, brand perception, and strategic direction – regardless of size or location. The Importance of…

People in this episode

Host: Jeff Dillon

Guest: Jaime Hunt

Topics covered

• higher education marketing
• enrollment strategies
• brand building
• crisis communications
• leadership in education
• risk-taking
• strategic direction

Keywords

• higher education
• marketing
• enrollment
• branding
• leadership
• risk-taking
• strategy

Mentioned in this episode

Organizations: Solve Higher Ed, Old Dominion University, Miami University, Winston-Salem State

More episodes of The Signal (formerly the EdTech Connect Podcast)

• Ep. 84 - Betheny Gross: The Real Opportunity for AI in Higher Education · April 24, 2026 · 29 min
• Ep. 83 - Mitchell Borges: Why Students Trust Strangers More Than Your University · April 17, 2026 · 29 min
• Ep. 81 - Devin Purgason: Who Owns the Student Journey in the Age of AI · April 3, 2026 · 28 min
• Ep. 80 - Higher Ed Is on Fire. We Need a Better Signal. · March 27, 2026 · 6 min
• Ep. 79 - Valerie Fox: The New Front Door to Graduate Enrollment · March 20, 2026 · 32 min
• Ep. 78 - Shannon Vander Muelen: Students Don’t Hate Waiting They Hate Uncertainty · March 13, 2026 · 25 min

Explore listener stats, chart rankings, contacts and more on the The Signal (formerly the EdTech Connect Podcast) podcast page.