About this episode

Grant Greenwood discusses the challenges and innovations in enrollment management and the role of AI in higher education.

What happens when a sitting vice president of enrollment management—who evaluates and buys ed tech every day—decides to build his own solution to a problem he's lived for 15 years? You get a conversation that cuts through the hype and gets real about what actually works in higher ed technology. In this episode, host Jeff Dillon welcomes Grant Greenwood, VP for Enrollment Management and COO at McMurry University, and co-founder of CardCapture, an ed tech startup reimagining how universities capture student leads at college fairs. Grant brings a rare dual perspective: he's both a buyer and a builder, a practitioner who feels the pain of clunky workflows and a founder who understands what it takes to build something better. Grant gets honest about the AI hype cycle, warning that the coming wave of AI agents could overwhelm students with automated outreach, creating a "postcard problem" for the digital age. He shares why he's skeptical of AI avatars making millions of calls, but optimistic about AI's ability to handle repetitive tasks like transcript processing and data organization. From the enrollment cliff to the unique challenges of small private institutions, and from his…

People in this episode

Host: Jeff Dillon

Guest: Grant Greenwood

Topics covered

• enrollment management
• ed tech
• AI in education
• student recruitment
• higher education technology
• automation

Keywords

• enrollment
• AI hype cycle
• student leads
• college fairs
• data organization
• transcript processing
• small private institutions

Mentioned in this episode

Organizations: McMurry University, CardCapture

More episodes of The Signal (formerly the EdTech Connect Podcast)

• Ep. 90 - Haley Platt: Breaking the Information Barrier: How First-Gen Students Navigate College · June 5, 2026 · 31 min
• Ep. 89 - Leslie Weller: How AI Site Search Turns Student Discovery Into a Competitive Advantage · May 29, 2026 · 32 min
• Ep. 88 - Brian Clark: Building RISD's Digital Future at Scale · May 22, 2026 · 30 min

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