How a Singapore health and wellness brand entered West Africa
About this episode
Karen Fong discusses how a Singapore health and wellness brand successfully entered the Nigerian market.
Karen Fong of LAC Global says the discerning Nigerian consumer is willing to pay top dollar for a trusted product.
More episodes of The Singapore-Africa Conversation
- How Singapore navigates West and Southern Africa for business
- Singapore seeks business opportunities in North and East Africa
- Singapore fosters a private sector led engagement with Africa
- How Kenya changed the life of a NTU alumnus
- Supercharging growth through Super App
- Making manufacturing work in Africa
Explore listener stats, chart rankings, contacts and more on the The Singapore-Africa Conversation podcast page.