How Singapore navigates West and Southern Africa for business
About this episode
Jean Ng discusses the different business approaches needed for success in West and Southern Africa.
Jean Ng of Enterprise Singapore has served in two of the most dynamic but vastly distinct markets of Africa. She explains why local firms need to adopt different approaches to win business in West and Southern Africa.
More episodes of The Singapore-Africa Conversation
- How a Singapore health and wellness brand entered West Africa
- Singapore seeks business opportunities in North and East Africa
- Singapore fosters a private sector led engagement with Africa
- How Kenya changed the life of a NTU alumnus
- Supercharging growth through Super App
- Making manufacturing work in Africa
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