Forget Cost Per Acquisition. It’s All About Lifetime Value | ft. Scott Irwin | Ep. 490

About this episode

In this episode, Matt Jones discusses the importance of focusing on lifetime value over cost per acquisition in the plumbing industry with guest Scott Irwin.

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys If you are obsessing over CPA (cost per acquisition) in your plumbing business, you might be making decisions that hurt your long-term profit. In episode 490, Matt Jones sits down with Scott Irwin from Network Plumbing (Sydney) to break down why reactive trades like plumbing and electrical need to stop judging marketing only by short-term lead costs and start thinking in lifetime value (LTV). Key Chapters: 00:00 - Teaser 00:49 - Introduct...

People in this episode

Host: Matt Jones

Guest: Scott Irwin

Topics covered

• cost per acquisition
• lifetime value
• plumbing business
• marketing strategy
• reactive trades

Keywords

• cost per acquisition
• lifetime value
• plumbing
• marketing
• business strategy

Mentioned in this episode

Organizations: Network Plumbing

Places: Sydney

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