Episode 206: How can you use science to engage donors?
About this episode
Farra Trompeter discusses with Cherian Koshy how neuroscience can enhance donor engagement strategies for nonprofits.
What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral psychology can strengthen donor engagement. They share insights nonprofits can use to build trust, write clearer appeals, and design campaigns that motivate supporters.
More episodes of The Smart Communications Podcast
- Episode 213: How can you get your board to fundraise?
- Episode 212: How can we be brave and embrace conflict?
- Episode 211: Why do communicators need a seat at the table?
- Episode 209: How can we build trust, bridge divides, and engage communities?
- Episode 208: How can you lead an inclusive strategic planning process?
- Episode 207: How can you center community voices in messaging?
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