Episode 206: How can you use science to engage donors?

About this episode

Farra Trompeter discusses with Cherian Koshy how neuroscience can enhance donor engagement strategies for nonprofits.

What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral psychology can strengthen donor engagement. They share insights nonprofits can use to build trust, write clearer appeals, and design campaigns that motivate supporters.

People in this episode

Host: Farra Trompeter

Guest: Cherian Koshy

Topics covered

• fundraising
• neuroscience
• donor engagement
• behavioral psychology
• nonprofit strategy

Keywords

• fundraising strategy
• donor decision-making
• neuroscience
• behavioral psychology
• nonprofit engagement

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