Episode 211: Why do communicators need a seat at the table?

About this episode

The episode discusses the importance of nonprofit communicators having a strategic role in organizations and how to achieve that.

Why are nonprofit communicators so often brought in at the end of a project and treated more like an order-taker than a strategic partner? Farra Trompeter, co-director, talks with Ally Dommu, director of service development, about why communications staff deserve a seat at the table and what changes when they get it. They explore the organizational habits and assumptions that keep communications stuck in a tactical role, and share practical steps communicators can take to shift the culture, build stronger cross-team relationships, and demonstrate their strategic value.

People in this episode

Guests: Farra Trompeter, Ally Dommu

Topics covered

• nonprofit communications
• strategic partnership
• organizational culture
• cross-team relationships
• tactical role

Keywords

• nonprofit
• communications
• strategic value
• organizational habits
• cross-team collaboration

Mentioned in this episode

Organizations: Big Duck

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