The $1.3 billion deals behind the USA team at the World Cup

The $1.3 billion deals behind the USA team at the World Cup

June 18, 2026 · 30 min · Episode 50

About this episode

The episode discusses the significant revenue generated by the U.S. Soccer Federation and the business strategies behind the USMNT's participation in the FIFA World Cup.

While the USMNT make their bid for glory at the FIFA World Cup. the U.S. Soccer Federation is breaking revenue records with over $1.3 billion in contracted revenue. Chief Commercial Officer Dave Wright reveals the business behind the national team and why they say no to so many potential deals.

People in this episode

Host: Simon Evans

Guest: Dave Wright

Topics covered

Keywords

Mentioned in this episode

Organizations: U.S. Soccer Federation, USMNT

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