About this episode

Simon and Andre discuss the early weeks of the World Cup, exploring its impact on soccer culture and business.

Simon and Andre dive into the opening two weeks of the World Cup - beyond the extraordinary attendances and record-breaking ratings, the tournament has captured the imagination in lots of unexpected ways. With the extra ad revenue generated, are hydration breaks here to stay? What's behind the hate campaign against Alexi Lalas and will the people who are spending thousands of dollars on the World Cup be persuaded to follow domestic soccer once the tournament is over?

People in this episode

Host: Simon Evans

Guest: Andre

Topics covered

• World Cup
• hydration breaks
• soccer business
• advertising revenue
• domestic soccer

Keywords

• World Cup
• hydration breaks
• Alexi Lalas
• Fox
• soccer
• advertising revenue
• domestic soccer

Mentioned in this episode

Organizations: Fox

More episodes of The Soccer Business Podcast

• American Soccer's Future is 'All About Access' - Ed Foster-Simeon · July 16, 2026 · 34 min
• Pay to Play Soccer: An Alternative with Amir Lowery · July 13, 2026 · 42 min
• After World Cup Humbling - Is American Soccer Getting it All Wrong? · July 9, 2026 · 39 min
• New MLS club investors, MCO moves and Bruno Costa interview · July 2, 2026 · 1h 7m
• The $1.3 billion deals behind the USA team at the World Cup · June 18, 2026 · 30 min

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