Why People Buy — and How Speakers Get It Backwards — with Kevin Sidebottom
About this episode
Kevin Sidebottom discusses the importance of influence in sales and how introversion can be a speaking superpower.
"You have to have influence. That's the relational collateral that gets everything done. Think of it like a bank account — the more you put in, the more you can take out when you need to." Welcome back to The Speaker Lab Podcast! In this episode, host Dan Irvin sits down with Kevin Sidebottom — a keynote speaker, sales trainer, and author who has spent two decades studying one question: why do people buy? And here's the fun part: the guy who teaches sales for a living is now out there selling himself, building his own speaking business. Oh, and he's a self-described introverted electrical engineer. As he puts it — he's not a unicorn. Kevin and Dan dig into why introversion is actually a speaking superpower (airports, Ubers, and hotel rooms are basically an introvert's training camp), what joining The Speaker Lab's Speaker Bureau unlocked in his positioning, and the warm-up system that took his outreach from crickets to three calls in one week: connect on LinkedIn first, publish consistently, and let your content make the deposit before the email ever lands. Then it gets tactical. Kevin breaks down why event buyers see speakers as commodities — and how influence is the only real…
Topics covered
- sales
- influence
- public speaking
- introversion
- marketing strategy
- networking
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