The Speaker Lab Podcast

"It's never gonna be right. It's gonna be good enough to get started. You have enough to get started — just get started."Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight episode, host Dan Irvin sits down with Chris Jackson — a speaker and consultant building his business from the foundation up, getting ready to land his first paid gig in this chapter of his career. And the message he's building on is one every listener needs to feel, not just nod along to: momentum, breaking the inertia of the start, and getting comfortable with an ugly start.Chris's favorite analogy says it all — spaceships burn most of their fuel breaking gravity, not cruising through space. He and Dan unpack how perfectionism keeps speakers grounded, how the Speaker Bureau intake (plus some smart AI brainstorming) finally gave Chris clarity on his niche — helping high-performing dentists shift from clinician to CEO — and the proposal he sat on for weeks despite knowing every single decision maker by name. He just wouldn't pick up the phone. If you've ever been the dog sitting on the nail, this one's for you.Then there's the story that gave both of them goosebumps: 19-year-old Chris bombing his first tour at Atlanta's Cyclorama, until an older gentleman shook his hand, told him to slow down, and gave him a five-dollar tip — his first paid speaking gig and the feedback that launched a lifelong study of the craft. It pairs with the harder lesson that came later: someone told Chris he sounded "too motivational," and he let it shrink him until speaking wasn't fun anymore. The takeaway? Take the feedback that serves your mission, and let the rest go.Whether you're frozen at the starting line or sanding down your voice to fit someone else's idea of you, this episode will get you off the nail and into motion!You'll learn:Why breaking gravity takes most of your fuel — and what that means for starting your speaking businessHow perfectionism disguises itself as preparation (and keeps your talk grounded)Get Your 15 Minute Speaker Business AssessmentFind Chris Jackson on InstagramCalculate Your Speaking Fee Subscribe on Apple PodcastsSubscribe on SpotifyHow the Speaker Bureau intake questions gave Chris real clarity on his clinician-to-CEO topicUsing AI as a brainstorming partner, not a do-it-all machine — and why mastering one tool beats drinking from the tech fire hoseWhat private equity did to dental service organizations, and the pain point Chris solves for dentistsThe "too motivational" feedback that almost cost Chris his voice — and what it taught himHow to tell the difference between feedback worth taking and feedback worth letting goThe Cyclorama story: a stranger's $5 tip that became a first paid gig and a turning pointWhy Chris knew every decision maker for his first proposal — and still wouldn't make the callWhy momentum is a decision, not a feelingAnd much, much more!Episode Resources:Get Your 15 Minute Speaker Business AssessmentFind Chris Jackson on InstagramCalculate Your Speaking Fee Subscribe on Apple PodcastsSubscribe on Spotify"Do the thing that you fear the most. Make the phone call, send the proposal, show up. When you show up for yourself, that's when the magic happens."---Sitting on your own nail right now? Stop waiting for perfect and take the first step. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA — a real look at where you are and what to do next.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“When you go to these associations’ websites, they don’t have robust staff…it’s not hard to find them. You can directly engage with them and talk to them about an event that’s coming up. You can identify, ‘You have a fall conference coming up. I’d love to chat with you and see how I can best support you on that.’” This week on The Speaker Lab podcast, host Grant Baldwin sits down with industry expert and regular guest Erick Rheam for a deep dive into one of the most powerful avenues for speakers: associations. If you've ever wondered what an association is, why they matter to your speaking business, or how to break into these lucrative networks, this episode is your roadmap.Throughout their conversation, Erick and Grant peel back the layers, starting with a clear definition of associations and moving into the different types. You’ll hear why associations can be the “low-hanging fruit” for both new and seasoned speakers, offering paid opportunities and exposure to hundreds of decision makers at a time.Additionally, the episode covers practical strategies for researching associations in your area, using both Google and ChatGPT to quickly uncover dozens of opportunities—plus tips on who to contact inside these organizations. You’ll also learn about Association Management Companies (AMCs) and Societies of Association Executives (SAEs), two insider gateways to getting in front of hundreds of associations through one well-placed showcase or breakout session.If you’re nervous about reaching out or unsure about timing and how to build relationships, Erick shares actionable advice for playing the long game, planting seeds, and earning your way onto bigger stages. This episode is packed with simple tactics and inspiring stories that will help you get past the overwhelm, start building momentum, and unlock the massive potential of speaking for associations!You’ll learn:Directories and resources for discovering associationsBasic definition & purpose of an associationKey characteristics of an associationThe types of associations: trade, professional, cause or mission-based, state & regionalThe benefits of being hired by associationsMatching your speaking topic to association opportunitiesWhen and how to approach associationsUsing technology to identify relevant associationsAnd much, much more!“[Showcase events for speakers] are a great way in a forty-five minute to one hour talk to get in front of one hundred one one hundred and fifty decision makers that could potentially hire you.”Episode ResourcesErick’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I’ve been a caterpillar. You know, what do caterpillars do? They collect, they eat, they stock up, they build up until they get a calling that says build yourself a chrysalis. And that [chrysalis], for me, was leaving public service.”Welcome back to The Speaker Lab podcast! Today’s episode features Marcy Grossman, whose career path took her from criminal psychologist, working in federal prisons, to Canadian ambassador in the United Arab Emirates, and now to the world of professional speaking. Host Grant Baldwin guides us through Marcy Grossman’s candid journey, revealing the authentic highs and lows behind building a business as a speaker.Less than a year ago, Marcy found herself in what she describes as the “dark valley of despair”—overwhelmed by anxiety, negative self-talk, and the fear that her stories wouldn’t matter. But instead of giving up, Marcy turned to The Speaker Lab podcast and program, discovering a supportive community, actionable frameworks, and the structure she needed to move forward. Grant and Marcy dig deep into what it really takes to pivot into the speaking industry. You’ll hear how Marcy leveraged her hard-earned experience, learned to embrace the nerves and adrenaline of being on stage, and realized the key to success is trusting the process.Additionally, the episode covers how speaking can fit into a broader consulting or coaching business, the challenges behind the scenes that most speakers face, and practical tips for building momentum, managing self-doubt, and packaging your unique story. If you’re a speaker in the making, this conversation will remind you that setbacks are part of the journey, and that the stage can be a place for anyone willing to put in the work!You’ll learn:About Marcy’s career as a criminal psychologistGaining confidence through repeated experienceHow to cope with self-doubt and feelings of failureTo reframe setbacks and regain momentumLearning and implementing a booking pipelineHow speaking is largely driven by business processExpanding your offerings beyond just speakingAnd much, much more!“Many of the speakers I have met are people that have messages in their heart, and that’s why they’re unstoppable.”Episode ResourcesMarcy’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Once you have your go-to framework, your go-to model, and then as you innovate, few come up with new ideas, and instead of just doing away with the old one, it becomes a tool in your pocket. And you can keep building that toolbox as you go.”This week, host Grant Baldwin reconnects with his good friend, renowned speaker, author, and content strategist Melanie Deziel. If you've ever struggled to organize your ideas, wanted to stand out in the crowded speaking market, or wondered how successful speakers build frameworks that turn concepts into intellectual property, you're in the right place.Grant and Melanie explore the crucial role frameworks play in building a memorable and scalable speaking business. Melanie breaks down why frameworks matter, what separates a strong framework from a pile of raw ideas, and how you can start developing your own signature process or model. Using relatable analogies, the discussion centers around how having a clear structure not only makes your message more memorable but also acts as a powerful tool for marketing, referral, and content creation.Listeners will gain practical strategies with Melanie’s “IRON” method—Information, Relationship, Operation, and Name—for building frameworks step-by-step. She discusses the risks of trying to cram too much into one model, why a unique name or catchy acronym isn’t the first thing you should focus on, and how to make sure your framework truly represents your expertise.Whether you’re a new speaker refining your message or a seasoned professional reimagining your brand, you’ll find plenty of guidance on how to take your ideas from abstract to impactful!You’ll learn:How frameworks offer structure, scalability, and memorabilityBuilding intellectual property (IP)Overcoming the fear of narrowing your expertiseThe IRON Method: Information, Relationship, Operation, NameWhen to innovate an existing framework vs. introducing a new oneLeveraging AI for brainstorming, organization, and namingAnd much, much more!“The real challenge is having so many ideas, but they are not in a usable structure to be able to share those ideas effectively.”Episode ResourcesMelanie’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"All those little intangibles that are so nuanced, the great storytellers can put themselves physically and emotionally back in the story and bring you with them, and then somehow bring it back to you.” If you’ve ever felt like your life isn’t interesting enough for the stage, Katie Quesada is here to change your mind. On this episode of The Speaker Lab, Katie and Grant Baldwin unpack what really makes stories memorable. Instead of rehashing a list of personal events, Katie encourages speakers to choose moments that spark connection. For example, she doesn’t just share about living in an RV; she asks audiences, “Have you ever craved simplicity?” Suddenly, everyone relates.Her simple storytelling framework uses the Three Cs:Context: Set the scene, but skip the extra details. Give just enough info so listeners can picture what’s happening.Conflict: Don’t shy away from what was hard or scary. This is where real connection happens.Conclusion: Don’t just wrap up with your own win. End on shared values, so the audience sees themselves in the story.Katie’s practical advice is to test stories at dinner parties, coffee shops, or wherever you chat with friends. Notice what gets a reaction, and refine as you go. She recommends keeping a running note of story ideas and even using AI tools like ChatGPT to help organize and edit your thoughts. And when it comes to humor, focus on levity. You don’t need punchlines; just offer moments for your audience to breathe and relate. You don’t need a dramatic life event. Look for everyday moments that mean something, keep your stories concise, and always connect back to your listener!You’ll learn:Creating shared meaning with the audienceDifferences between personal stories, borrowed anecdotes, and historical narrativesCutting unnecessary details from your speakingBalancing struggles with authenticityMoving from moments to meaningEmotional resonance as the driver of behavioral changePracticing energy, expressiveness, and nuanced deliveryAnd much, much more!“Authenticity is going to be what cuts the noise of becoming a stereotype, especially in the speaking space.”Episode ResourcesKatie’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.