
In this episode, Dr. LaChelle Wieme interviews sales expert Chris Castanes about how to sell without feeling slimy.
Sales doesn't have to feel like a performance. In this episode, I sit down with Chris Castanes , author, speaker, and sales expert with 30+ years in the field, and we get into the real stuff: why rejection isn't personal, how to build a referral network that actually works, and how to make selling feel less like a transaction and more like a conversation. Chris started his career doing door-to-door insurance sales in the mid-80s (yes, including one memorable encounter involving a vacuum salesman, a very angry homeowner, and a pistol). He's seen it all, and what he's learned is that the best salespeople aren't the most aggressive ones. They're the ones who genuinely care about helping people. If you've ever avoided a sales conversation because you didn't want to seem pushy, or if you've wondered why your friends aren't your first clients, this one's for you. In this episode, you'll learn: Why rejection is almost never about you, and what it actually is about How to transition from networking small talk to a real sales conversation The three-option pricing strategy that moves people toward yes Specific ways to ask for referrals without making it weird Why confidence comes from…
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