Ep. 130 - Building a Business That Survives Anything with Dr. Terry Carter
About this episode
Dr. Terry Carter discusses building a resilient business that can withstand challenges like a pandemic and slow growth.
What does it actually look like to build something that doesn't break? Not the highlight reel version, but the real version, where the clients don't show up, a pandemic shuts everything down, and you have to start over more than once? That's exactly what Dr. Terry Carter did. She's the CEO of Terry International Consulting and host of the Empowered Nurse Leader Summit, and she has built a global nursing leadership consulting firm that has served clients from the United States to Dubai to East Africa. But the path to get there was anything but straightforward. In this conversation, Terry shares how she kept going through years of slow growth, how COVID froze her contracts mid-stream and forced a complete pivot, and what she calls the "endurance toolkit" that keeps her in a high-performance state as a founder. Here's what we get into: Terry's framework for preparing for the worst without abandoning your vision Why doing a personal inventory of your skills (even the obvious ones) is the starting point for getting unstuck What "banning the boats" actually means and when it's the right move How COVID didn't break her business, it redirected it into something bigger The daily practices…
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