NCAA Men’s Tournament numbers start hot; Elle Duncan on her move to Netflix; and how Sportradar is giving your telecasts a data edge

NCAA Men’s Tournament numbers start hot; Elle Duncan on her move to Netflix; and how Sportradar is giving your telecasts a data edge

From The Sports Media Podcast by Sports Business Journal

March 26, 2026 · 22 min · Episode 238

About this episode

Austin Karp discusses NCAA Tournament viewership and interviews Elle Duncan about her move to Netflix.

On this week's pod, host and SBJ media reporter Austin Karp discusses record NCAA Tourney viewership numbers for TNT Sports and CBS Sports headed into the Sweet 16. Karp also looks at Brian Rolapp’s comments regarding a tightening media rights market, how the debut Fanatics Flag Football Classic performed and whether President Trump’s executive order regarding Army-Navy will slow the CFP’s expansion. Plus, Elle Duncan joins the pod to discuss her move to Netflix, while Brian Josephs of Sportradar also joins to dig into the data and analytics that his company is bringing to sports TV telecasts.

People in this episode

Host: Austin Karp

Guest: Elle Duncan

Topics covered

  • NCAA Tournament viewership
  • media rights market
  • Elle Duncan Netflix move
  • sports data analytics
  • telecast enhancements

Keywords

  • NCAA Tournament
  • viewership numbers
  • media rights
  • Elle Duncan
  • Sportradar
  • sports telecasts
  • data analytics
  • Fanatics Flag Football Classic

Mentioned in this episode

Organizations: TNT Sports, CBS Sports, Fanatics, Sportradar

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