The Masters meets Amazon Prime Video; Is more basketball better for the NCAA tournaments?; and Gideon Cohen dishes on what Athletes First is trying to build

The Masters meets Amazon Prime Video; Is more basketball better for the NCAA tournaments?; and Gideon Cohen dishes on what Athletes First is trying to build

From The Sports Media Podcast by Sports Business Journal

April 9, 2026 · 34 min · Episode 240

About this episode

The episode discusses Amazon Prime Video's involvement in The Masters, the NCAA tournaments, and features an interview with Gideon Cohen from Athletes First.

On this week's pod, SBJ media reporters Austin Karp and Josh Carpenter – making his debut as co-host – discuss Prime Video’s debut at Augusta National and what it could portend for Amazon’s deeper involvement in golf. The duo also put a bow on March Madness, talk about the latest with NFL Network and look at where the local game delivery market is headed. Plus, Athletes First’s Gideon Cohen, an SBJ Forty Under 40 honoree in 2019, joins Karp to discuss how the agency has built out a media representation business and what he’s paying attention to in the space.

People in this episode

Hosts: Austin Karp, Josh Carpenter

Guest: Gideon Cohen

Topics covered

  • Amazon Prime Video
  • The Masters
  • NCAA tournaments
  • Athletes First
  • media representation
  • NFL Network
  • local game delivery

Keywords

  • Amazon Prime Video
  • The Masters
  • March Madness
  • Athletes First
  • Gideon Cohen
  • NFL Network
  • media representation

Mentioned in this episode

Organizations: Amazon Prime Video, NFL Network, Athletes First

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