
The Masters meets Amazon Prime Video; Is more basketball better for the NCAA tournaments?; and Gideon Cohen dishes on what Athletes First is trying to build
From The Sports Media Podcast by Sports Business Journal
April 9, 2026 · 34 min · Episode 240
About this episode
The episode discusses Amazon Prime Video's involvement in The Masters, the NCAA tournaments, and features an interview with Gideon Cohen from Athletes First.
On this week's pod, SBJ media reporters Austin Karp and Josh Carpenter – making his debut as co-host – discuss Prime Video’s debut at Augusta National and what it could portend for Amazon’s deeper involvement in golf. The duo also put a bow on March Madness, talk about the latest with NFL Network and look at where the local game delivery market is headed. Plus, Athletes First’s Gideon Cohen, an SBJ Forty Under 40 honoree in 2019, joins Karp to discuss how the agency has built out a media representation business and what he’s paying attention to in the space.
People in this episode
Hosts: Austin Karp, Josh Carpenter
Guest: Gideon Cohen
Topics covered
- Amazon Prime Video
- The Masters
- NCAA tournaments
- Athletes First
- media representation
- NFL Network
- local game delivery
Keywords
- Amazon Prime Video
- The Masters
- March Madness
- Athletes First
- Gideon Cohen
- NFL Network
- media representation
Mentioned in this episode
Organizations: Amazon Prime Video, NFL Network, Athletes First
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