Season 4, Episode 8: The Power of Voice in Storytelling with CJ Merritt

Season 4, Episode 8: The Power of Voice in Storytelling with CJ Merritt

From The Starfish Storytellers by Liana Henry

August 18, 2025 · 39 min · Season 4 · Episode 8

About this episode

This episode explores the significance of voice in storytelling with voice actor CJ Merritt.

Great storytelling isn’t just about words - it’s about how they’re spoken. Voiceover brings stories to life, adding depth, emotion, and personality to every message. Whether it’s the excitement of a product launch, the clarity of an explainer video, or the authority of an instructional course, the right voice makes all the difference. A compelling voiceover doesn’t just inform. It connects, engages, and stays with the audience long after they’ve heard it. In this episode, we were joined by CJ Merritt, a voice actor based out of Los Angeles who specializes in providing voiceover services to recognizable brands such as the NBA, Acura, and Snapchat. CJ shared his approach to each different project (since he is always considering the audience while delivering for his clients), how tone evokes emotions, and how AI has shaken up the voiceover industry.

People in this episode

Host: Liana Henry

Guest: CJ Merritt

Topics covered

  • storytelling
  • voiceover
  • emotional connection
  • audience engagement
  • AI in voiceover

Keywords

  • voiceover
  • storytelling
  • audience connection
  • emotional tone
  • AI impact

Mentioned in this episode

Organizations: NBA, Acura, Snapchat

Places: Los Angeles

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