About this episode

Danielle Nuss discusses her journey of creating a clean electrolyte brand after struggling to find suitable options during her pregnancy.

In this Founder Feature, host Caitlin Bricker sits down with Danielle Nuss, founder of Short Story, a clean electrolyte mix made with organic fruit powder and naturally sourced minerals - and notably, zero natural flavors. Danielle is a mom of two boys working full-time in tech who started making her own electrolytes at home during her second pregnancy after struggling to find anything clean on shelf. What began as homemade batches for personal use turned into a farmer's market launch in Denver, where she sold through her first full production run and is now heading toward retail. Danielle is also a 2026 Shelfie Award winner, a detail she didn't even know about at the time of recording. Caitlin and Danielle dig into why natural flavors lack real transparency, how the lack of regulation around the word "natural" is more unsettling than most consumers realize, why entering a crowded electrolyte category was actually a signal of strong product-market fit, and what it looks like to build a CPG brand in the seams of an already full life. Listen in as they discuss: Why Danielle started making her own electrolytes during pregnancy after finding nothing clean on shelf Why entering a…

People in this episode

Host: Caitlin Bricker

Guest: Danielle Nuss

Topics covered

• clean electrolytes
• entrepreneurship
• product-market fit
• natural flavors
• CPG brand building

Keywords

• electrolytes
• organic fruit powder
• natural flavors
• CPG brand
• retail

Mentioned in this episode

Organizations: Short Story

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