About this episode

In this episode, Steven de Cuba explains the latest Meta ads update and its implications for wedding photographers.

Most wedding photographers think Facebook and Instagram ads don’t work because they tried boosting a post once… and got zero bookings.That’s exactly what happened to me.A few years ago, I spent €500 on ads hoping to book at least one wedding. Instead, I got zero inquiries, zero emails, and zero bookings. At the time, I blamed the ads. But the truth was simple: I didn’t have a strategy.In this episode, I break down the biggest Meta ads update for wedding photographers and why the old way of running ads no longer works.We talk about:✅ why boosting posts is NOT a strategy✅ the biggest mistake photographers make with ads✅ how Meta’s new “Andromeda” update changed targeting completely✅ why your content and creative now matter more than targeting✅ why broad audiences outperform narrow targeting today✅ the simple campaign structure photographers should be using now✅ how to stop relying only on referrals and unpredictable inquiries✅ the mindset shift from “photographer” to business ownerIf you’re tired of posting constantly, hoping inquiries magically appear, and relying only on word of mouth… this episode will completely change how you look at Facebook and Instagram ads.🎯 Want help…

People in this episode

Host: Steven de Cuba

Topics covered

• wedding photography
• Meta ads
• advertising strategy
• social media marketing
• business mindset
• targeting updates

Keywords

• wedding photographers
• Facebook ads
• Instagram ads
• advertising strategy
• Andromeda update
• targeting
• content marketing

Mentioned in this episode

Organizations: Meta, Facebook, Instagram

Products: Andromeda

More episodes of The Steven de Cuba Podcast

• #122 - How to Start a Profitable Wedding Photography Business (What You Actually Need) · June 4, 2026 · 24 min
• #120 - The Most Reliable Sales Strategy for Wedding Photographers in 2026 · April 3, 2026 · 34 min
• 2026 Meta Ads Strategy for Wedding Photographers · January 24, 2026 · 14 min
• #118 - I lost my Instagram account... · October 24, 2025 · 21 min
• #117 - Meta Ads Campaign Setup for Wedding Photographers (2025 Updated!) · October 23, 2025 · 18 min
• #116 - How I’m Using AI to Save Hours in My Wedding Photography Business (and Why You Should Too) · September 16, 2025 · 12 min

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