The Steven de Cuba Podcast

Most wedding photographers are still running Facebook and Instagram ads the old way.They spend hours tweaking targeting, narrowing audiences, and trying to find the perfect interests... while Meta has already changed the game completely.In Part 2 of this 3-part series, I break down the 3 ad creatives every wedding photographer should be using in 2026 to generate more inquiries, build trust faster, and book more weddings.The reality is that Meta's new Andromeda AI update has shifted the focus away from targeting and toward your content. Your photos, videos, reels, and behind-the-scenes footage now play a bigger role than ever in determining who sees your ads.In this episode, you'll learn:✅ Why creative matters more than targeting in 2026✅ The "Proof of World" reel that builds trust instantly✅ How positioning videos help couples feel connected before they inquire✅ Why behind-the-scenes content is one of the most powerful ads you can run✅ The mistake most wedding photographers make with social media content✅ How to create trust at scale before a consultation call✅ Why showing your process often works better than showing your portfolio✅ Simple ways to start capturing behind-the-scenes content at weddingsI also share the story of how I rebuilt my wedding photography business from scratch after moving from Aruba to the Netherlands—and the lessons I learned about marketing, trust, and running ads strategically.If you're tired of relying solely on referrals, posting without results, and wondering why your ads aren't converting, this episode will help you understand exactly what type of content Meta wants you to create today.🎯 Want help building a system that consistently books more weddings?Join my free masterclass:https://www.stevendecuba.com/strategy/For wedding photographers:📘 Free Meta Ads Quick-Start Guide:https://stevendecuba.com/ads-guide🚀 5-Day Meta Ads Challenge for Wedding Photographers:https://stevendecuba.com/ads💎 The High-End Click Waitlist:https://stevendecuba.com/high-end📧 Free Email Template and Sales Script to Increase Bookings:https://stevendecuba.com/script👥 Business Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149📋 Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-map📸 Follow me on Instagram:https://instagram.com/stevendecuba#WeddingPhotographer #FacebookAds #InstagramAds #MetaAds #WeddingMarketing #WeddingPhotographyBusiness #LeadGeneration #WeddingBusiness #PhotographyMarketing #WeddingBookings

Most wedding photographers waste money on Facebook and Instagram ads because they don’t have a strategy. They boost a post, hope it goes viral, and wonder why their inbox is quiet.If you’ve ever thrown €20 behind a boosted post and expected bookings… this episode is for you. I’m breaking down the Cold–Warm–Hot Ads Funnel that helped me generate €30K+ in bookings with just €100 in ad spend. Learn how to build real trust, attract the right leads, and stop relying on luck to get clients. This is how I book premium weddings — and how you can too.🎧 Listen now and learn how to:→ Attract cold leads the right way→ Build trust with warm audiences→ Use urgency to convert hot leadsFree Meta Ads Quick-Start Guide: https://stevendecuba.com/ads-guide5-Day Meta Ads Challenge for Wedding Photographers: https://stevendecuba.com/adsThe High-End Click Waitlist: https://stevendecuba.com/high-endFree Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/scriptBusiness Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-mapFollow me on Instagram:https://instagram.com/stevendecuba

Wedding photographers; STOP relying on Reels going viral. There’s a better way to get inquiries.If you’ve been posting consistently on Instagram and still not seeing consistent bookings, this video will change the way you think about marketing forever.In this episode, I walk you through how to set up Instagram Reels ads step by step, using Meta Ads Manager, not the boost button.You’ll learn:✅ The exact Reels I choose to promote (and why)✅ Which campaign objective gets you the best results (and when to use it)✅ The #1 mistake photographers make with placement settings✅ Why boosting posts is costing you leads✅ How to start running high-converting ads with just $5/day🎁 FREE Download → Want the step-by-step checklist I use with all my coaching clients?Grab my Facebook & Instagram Ads Quick Start Guide for Wedding Photographers here:👉 https://stevendecuba.com/ads-guideThis free guide gives you everything you need to start running ads that actually get results, even if you’re brand new to Meta Ads.🚀 Ready to go deeper? Join the 5-Day Ads ChallengeOver 60 photographers have already gone through my live challenge to learn how to build a full ad system, from content to conversion.You’ll discover:🔹 How to attract premium couples on autopilot🔹 How to build your cold-warm-hot funnel strategy🔹 How to write high-converting ad copy (even if you hate writing)🔹 My personal ad setup that generated €30K in bookings👉 Sign up here: https://stevendecuba.com/ads-challenge========For wedding photographers:The High-End Click Waitlist: https://stevendecuba.com/high-endFree Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/scriptBusiness Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-mapFollow me on Instagram:https://instagram.com/stevendecuba

If you’re a wedding photographer looking to book more weddings, you NEED to watch this video! I’m breaking down my proven $100 Facebook ad strategy that made me over $30,000 in wedding bookings. Learn exactly how I ran a 5-day campaign and targeted engaged couples, plus tips on how to avoid common mistakes photographers make when using ads.If you're tired of relying on Instagram likes and referrals that don't convert, this episode is for you.🎧 What you'll learn:The $5/day strategy that brought me consistent bookings.Why Facebook ads are essential for wedding photographers.How to target the right audience and avoid common mistakes.Plus, if you want hands-on help creating your own ad strategy, join my 5-Day Facebook Ads Challenge for Wedding Photographers at https://stevendecuba.com/ads.Don’t forget to check out my High-End Click waitlist to learn how you can scale your wedding photography business and book high-paying clients: stevendecuba.com/high-end.------For wedding photographers:The High-End Click Waitlist: https://stevendecuba.com/high-endFree Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/scriptBusiness Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-mapFollow me on Instagram:https://instagram.com/stevendecuba

🎧 Struggling with your wedding photography pricing? In this episode, I’m sharing 3 powerful pricing strategies to help you confidently charge what you’re worth, attract high-end clients, and never second-guess your prices again.I’ll also break down:✔️ The biggest pricing mistakes photographers make✔️ How to use demand & supply to increase your rates over time✔️ The secret to positioning your prices so clients say YES!🔥 Want my step-by-step pricing calculator and the exact strategies to book high-end weddings? Join The High-End Click Waitlist 👉 https://stevendecuba.com/high-endDon’t forget to subscribe and leave a review if you found this episode helpful!Free Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/scriptBusiness Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-mapYour next episode: https://youtu.be/4D_QResOyt8Follow me on Instagram:https://instagram.com/stevendecuba

Want to make 2025 your biggest year yet on Instagram as a wedding photographer? 🚀 In this episode, I’m breaking down the exact strategy I’m using to grow my brand, book high-end clients, and stand out in a crowded market. If you’re tired of guessing what works and want a clear roadmap, this episode is for you. Tune in now! 🎧 Episodes Mentioned: 3 Easy Instagram Reels Ideas for Wedding Photographers to Increase Visibility → https://youtu.be/RT1pklKg5FY Email Strategy Every Wedding Photographer Needs → https://youtu.be/CdMPtuydPP4 For wedding photographers: The High-End Click Waitlist: https://stevendecuba.com/high-end Free Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/script Business Mastermind for Wedding Photographers: https://www.facebook.com/groups/838292314908149 Elevate Your Client Experience Checklist: https://stevendecuba.lpages.co/freebie-client-experience-journey-map Follow me on Instagram: https://instagram.com/stevendecuba

If you're a wedding photographer looking to scale your business in 2025, this episode is packed with actionable tips. Learn how to offer content creation services at weddings, build your SEO strategy for long-term growth, and develop a personal brand that attracts high-end clients. In this episode, I’m breaking down my 2025 strategy to grow my wedding photography business: 1️⃣ Launching a new content creation service for wedding days. 2️⃣ Doubling down on SEO and blogging for long-term results. 3️⃣ Building my personal brand to stand out and attract premium clients. Whether you’re a seasoned pro or just starting out, these strategies will inspire you to elevate your business this year. For wedding photographers: The High-End Click Waitlist: https://stevendecuba.com/high-end Free Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/script Business Mastermind for Wedding Photographers: https://www.facebook.com/groups/838292314908149 Elevate Your Client Experience Checklist: https://stevendecuba.lpages.co/freebie-client-experience-journey-map Follow me on Instagram: https://instagram.com/stevendecuba