I and Love and You - The Operator's Playbook for Pet
About this episode
Michael Meyer discusses the unique challenges and strategies in the pet food industry, emphasizing the importance of trust and consumer engagement.
Pet food looks like a food category, but it behaves like a trust category and nobody understands that better than Michael Meyer . Rose Hamilton , CEO of Compass Rose Ventures and co-host of The Story of a Brand Show , sits down with Michael for an operator masterclass that goes far beyond pet food into the deeper mechanics of how premium consumer brands get built, scaled, and sustained. With experience across Wellness Pet Food , Plum Organics , Restoration Hardware , I and Love and You , and Just Food for Dogs , Michael brings a rare pattern recognition that every founder, operator, and investor needs to hear. * Pet food is a trust category, not a food category . The dog or cat either eats it or doesn't. The pet parent either feels reassured or doesn't. Repeat purchase is the only real trust metric that matters, and building toward it requires discipline most brands skip. * Cats are the most underbuilt opportunity in premium pets . All the innovation went to dogs. Cat parents were always emotionally invested; the category just never gave them enough ways to express it. That is changing now, and it has to be intentional to work. * The Bobby Flay lesson every founder needs…
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