Raw Sugar - What Retail Really Reveals About Your Brand
About this episode
Rose Hamilton interviews Michael Marquis about the intricacies of retail and brand execution in the clean personal care industry.
Getting on shelf is not the win. Staying there is the business. Rose Hamilton , CEO of Compass Rose Ventures and co-host of The Story of a Brand Show , sits down with Michael Marquis , CEO of Raw Sugar , for a masterclass in what retail really reveals about a brand. With more than 20,000 doors across Target , Walmart , CVS, Walgreens, Meijer, Sally Beauty, Amazon, and DTC, Raw Sugar is one of the most compelling case studies in mass retail execution in the clean personal care space today. * Clean personal care at mass retail prices is not a tagline . It is an operating model. Raw Sugar launched as a Target exclusive with a deceptively simple belief: clean personal care should not cost more than conventional personal care. That mission drove every formula, fragrance, packaging, and supply chain decision the brand has ever made. * Operational execution comes before brand strategy . The first thing any retailer watches is whether you can supply product on time, in full, at consistent quality. Michael is direct: the worst thing a brand can do is win the shelf and then fail to fill it. * Retail compresses the truth . In DTC you can retarget, rewrite the landing page, and buy yourself…
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