#67: The Real Reason Your Business Isn't Growing

About this episode

Donald Miller discusses how confusion in messaging can hinder business growth and offers a framework for clearer communication.

Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don't lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast? In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the "curse of knowledge," why people say "I'll think about it," and the 3 questions your messaging must answer in seconds. This episode gives you a simple framework to clarify your message so customers engage, trust you, and take action. Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available…

People in this episode

Host: Donald Miller

Topics covered

• business growth
• messaging
• customer engagement
• cognitive load
• marketing strategy

Keywords

• business growth
• messaging
• cognitive load
• customer engagement
• marketing
• StoryBrand

Mentioned in this episode

Organizations: StoryBrand.com

More episodes of The StoryBrand Podcast

• #69: Will Guidara—Why Great Service Is Never an Accident · April 27, 2026 · 34 min
• #68: Stop Telling Your Story (It's Costing You Customers) · April 20, 2026 · 15 min
• #66: The 3 Tactical Moves That Build Customer Loyalty · April 6, 2026 · 16 min
• #65: How to Be More Magnetic in Conversations · March 30, 2026 · 22 min
• #64: Can a Clear Message Win a War? · March 23, 2026 · 25 min
• #63: The Secret to Building a Cult-Like Following for Your Brand · March 16, 2026 · 19 min