#68: Stop Telling Your Story (It's Costing You Customers)
About this episode
In this episode, Donald Miller discusses the importance of leading with customer problems in brand messaging to drive sales.
A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who understands their problem and can help them solve it. When your message starts in the wrong place, your customer tunes out before you ever get a chance to help. How do you know if your brand is leading with the wrong story? In this episode, host Donald Miller breaks down the difference between primary and secondary messaging and explains why that shift changes everything. He shows how to talk about your customer's problem, communicate why you care, prove you can help, and make the next step clear. Don also shares simple website tests to help customers quickly understand what you offer and why it matters. Tune in to create messaging that drives more sales. Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand…
More episodes of The StoryBrand Podcast
- #69: Will Guidara—Why Great Service Is Never an Accident
- #67: The Real Reason Your Business Isn't Growing
- #66: The 3 Tactical Moves That Build Customer Loyalty
- #65: How to Be More Magnetic in Conversations
- #64: Can a Clear Message Win a War?
- #63: The Secret to Building a Cult-Like Following for Your Brand
Explore listener stats, chart rankings, contacts and more on the The StoryBrand Podcast podcast page.