The Fear That It Will All Run Out

The Fear That It Will All Run Out

June 23, 2026 · 18 min · Episode 72

About this episode

Jackie discusses the fear of losing business revenue and how it affects decision-making for studio owners.

Send Jackie A Message! She wants to plan a Black Friday sale--but is afraid it'll ruin her monthly recurring revenue... That's where this episode starts — with a real conversation I had this week with a studio owner who is winning by every number you could name, and is still quietly afraid it's all about to run out. If you've ever talked yourself out of a sale, a price increase, or hiring the help you need because some part of you whispered "what if it dries up" — this one is for you. We get...

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