The Shadow | Ep 04: "I'm Not Good with the Business Side"

About this episode

This episode discusses the importance of understanding the business side of art and how it supports the artist's work.

Send us Fan Mail The Shadow found a very elegant hiding spot. She convinced you that the business side; the pricing, the numbers, the strategy. It belongs to a different kind of person. Not you. You're the artist. And artists don't need to understand revenue. What she didn't tell you: the art requires the business to fund it. The CEO is not the opposite of the artist. The CEO is what makes the presence and evolution of the artist possible. When you opt out of the business side, you don't prot...

People in this episode

Host: Cat Ford-Coates

Topics covered

• business strategy
• art and entrepreneurship
• pricing for artists
• artist mindset
• CEO role in art

Keywords

• business side
• artist
• CEO
• pricing
• strategy
• revenue
• entrepreneurship

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