
This episode explores the fear of losing clients when raising prices and the reality of client value perception.
Send us Fan Mail It sounds like market research. It sounds responsible. Like you've thought it through and landed somewhere reasonable. It's a prediction the Shadow made up. This episode sits with the honest version of that fear, including the part that might actually be true. Some clients might leave when the price changes. We're not going to pretend otherwise. But the clients who leave when the price changes were never buying your work. They were buying your discount. And the clients who ar...
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