Founder of America's Fastest-Growing Patriotic Brand: The Hard Truth About Patriotism | Ep. 329

Founder of America's Fastest-Growing Patriotic Brand: The Hard Truth About Patriotism | Ep. 329

From The Super Human Life by Frank Rich

March 23, 2026 · 53 min

About this episode

John Sapiente discusses his 'patriotic awakening' and the impact of choices on life and business.

Most men are chasing success… But very few are asking the real question: What do you actually stand for? In this episode of The Super Human Life, Coach Frank Rich sits down with entrepreneur and CEO of Volition America, John Sapiente, to unpack the moment that changed everything—a "patriotic awakening" that forced him to rethink his life, his priorities, and the legacy he was building. What started as a simple charitable event turned into a 16-year journey of purpose, service, and impact. This conversation goes far beyond business. It's about identity, responsibility, and the power of choice. What You'll Learn In This Episode The moment that sparked John's "patriotic awakening" What volition really means—and how your choices shape your life Why most men unknowingly live like victims The difference between patriotism and politics How to build a mission-driven business that actually makes an impact Lessons from military and first responder families about real sacrifice Why modern culture is more divided than ever—and how to fix it How to balance business, family, and purpose as a man The truth about work ethic, discipline, and perseverance How to start living with intention—even if…

People in this episode

Host: Frank Rich

Guest: John Sapiente

Topics covered

  • patriotism
  • identity
  • business
  • purpose
  • responsibility
  • work ethic
  • decision making

Keywords

  • patriotism
  • business impact
  • choices
  • work ethic
  • identity
  • service
  • motivation

Mentioned in this episode

Organizations: Volition America

More episodes of The Super Human Life

Explore listener stats, chart rankings, contacts and more on the The Super Human Life podcast page.